news 2017

1 / 11

New Magis showroom in Osaka

+ read

Events

The Magis showroom in Osaka was officially opened on October 5 in the presence of Alberto Perazza and a large audience of architects, interior designers, journalists and design lovers.

Located on the ground floor of the Dojima Building 1F, which was built in the 1920s in the city centre, the Magis showroom was designed by Toshiyuki Kita and hosts a selection of products ranging from the brand’s time-honoured icons to the very latest designs.

 

1 / 3

International accolades

+ read

Events

Magis design continues to attract awards and generate satisfaction. Marcel Wanders’s Cyborg Daisy chair was given the 2018 German Design Award and, again for the Furniture category, the Stanley chair by Philippe Starck attracted a Special Mention. The awards ceremony takes place on February 9, 2018 in Frankfurt.

The Milá chair (design Jaime Hayón) has been selected for the 2017 ADI Design Index, the second volume in the cycle of publications listing the products competing for the 2018 Compasso d’Oro.

 

Supportive design

+ read

Events

Magis once again took part in this year’s Love Design, an exhibition promoted by AIRC (Italian Cancer Research Association) in association with ADI (Industrial Design Association) in support of cancer research. Together with 60 other companies, Magis donated a number of its iconic designs, which were displayed and sold, 20-22 October, in the Fabbrica del Vapore building which Milan City Council provided free of charge.

The funds raised will be used to finance three study grants of €75,000 each for three young Italian researchers.

 

1 / 2

Grand Gala in New York

+ read

Events

The Royal Academy America gala celebration was held on September 26. Guests of honour included the performance artist Marina Abramović, businessman Aryeh B. Bourkoff and architect Thomas Heatherwick, who designed Spun for Magis.

Herman Miller, Magis’s partner for the U.S. and Canada, donated five of these sculptural, light-hearted seats and at the end of the event they were offered for sale by auction to the gala’s 350 prestigious guests. The proceeds were donated to the Royal Academy of Arts, the institution founded in 1768 that focuses on teaching and promoting the visual arts.

 

New products, new colours

+ read

The fruit of our partnership with Ronan & Erwan Bouroullec, the Officina collection creates a new furnishing language, a blend of industrial culture and craft manufacturing. An ongoing collection now enriched with new elements: a bench, a low  chair and an upholstered range (two- and three-seater sofas, an armchair and an ottoman) to create settings with an even more complete, appealing look.

Also, new colours for Steelwood Chair, another Bouroullec duo design, and for Chair_One, designed by Konstantin Grcic: two more successful products for Magis.

1 / 3

Magis at 100% Design, London

+ read

Events

After a few year’s absence, Magis returned to 100% Design, the United Kingdom’s biggest design trade show, and presented a selection of its latest seating: from Ronan & Erwan Bouroullec’s Officina collection to the friendly, sustainable Substance chairs by Naoto Fukasawa and the ultra-clean silhouette of Sequoia stools by Anderssen & Voll, not forgetting Jaime Hayón’s elegantly dynamic Milá chair.

1 / 13

Magis events, Paris and Oslo

+ read

Events

Edifice, one of the first design showrooms in Paris, hosts a special display of Magis’s new designs for 2017 with the latest creations from Ronan & Erwan Bouroullec, Konstantin Grcic, Anderssen & Voll, Blaise Drummond and many more. Open until December. The opening, on September 7, was attended by the Bouroullec duo and many members of the general public.

Magis’s latest products were also a success in Oslo at the Designers Saturday event, 8-10 September, with a display held in the Next Level Design showroom.

 

1 / 1

Magis partners Tre Oci Club

+ read

Events

A passion for culture, the arts and photography. This is a value which Magis shares with Casa dei Tre Oci, a magnificent example of 20th-century Venetian architecture now devoted to exhibitions and events centred on the languages of contemporary living. Through the Tre Oci Club, a network of high-end Italian manufacturers, Magis gives concrete support to this organisation, which in addition to exhibitions of the work of the world’s leading photographers also holds workshops and training courses for the new generations.

Ettore Special Edition

+ read

Events

To mark its twentieth anniversary, the German magazine AD featured a special version of Ettore in its September issue. Ettore is Magis’s iconic mule symbol, which became a decorative object designed by Konstantin Grcic to celebrate the company’s fortieth anniversary.

Only 20 Ettores were made, in a particular green shade especially chosen by the designer and also used for his Brut collection. The limited edition sold out in just a few days. What will Magis’s next special edition be?

 

See now: three new products!

+ read

Three new Magis products are available, designed by major international creative talents.

The Me Too children’s designer collection welcomes Little Big (design Big-Game), an adjustable-height chair for tiny tots, with a comfy plastic shell seat and a solid wooden frame.

Again for Me Too, Blaise Drummond has created the Leaves screen prints with patterns of leaves which the artist gathered in his courtyard, symbolising the beauty to be found everywhere, printed on 100% cotton, 285g Fabriano Rosaspina luxury paper.

The Sequoia stools (design Anderssen & Voll) conjure up the idea of an idealised tree or a bicycle. Polyester-painted steel, available in two heights and many different colours.

Summer closing

+ read

Senza categoria

Magis closes for holidays from the 7th to the 27th of August inclusive.

We wish you a happy summer and look forward to seeing you in September.

1 / 1

Family cover photo

+ read

Printed material

FAZ Magazine, the supplement to the Frankfurter Allgemeine Zeitung, dedicated the cover of its May 2017 edition to Eugenio Perazza, founder of Magis, his son Alberto and daughter-in-law Barbara Minetto, portrayed among some of the most iconic Magis models, including Tom and Jerry, Chair_One and the famous Puppy from the Me Too children’s collection.

Inside the monthly publication, an article takes readers on a journey through the history of Magis, from its debut in 1976 to the new generation, guided by their key values: continuity, innovation and love for their work.

FAZ Magazin May 2017

1 / 8

Spun captures New York

+ read

Events

Great success at New York’s Design Pavilion for the installation dedicated to Spun and created by Herman Miller in partnership with Magis. The exhibition area in Times Square was transformed into a playful and engaging space, with a focus on technological and creative research.

When it stands still, Spun looks like a modern sculpture, but then it transforms into a fun and dynamic chair, playing with the concept of design, and pushing all its boundaries: in tune with the spirit of Magis.

1 / 10

Magis event in Porto (Portugal)

+ read

Events

The new Magis products presented at the recent Salone del Mobile, including Brut upholstered seating and the Officina collection, starred in a special staging at the Miolo concept store in Porto, a space inaugurated in 2016 and dedicated to the latest trends in international design and lifestyle.

A conference was held to mark the event, attended by Alberto Perazza as well as a packed audience of architects, interior designers and journalists.

1 / 20

Salone del Mobile 2017

+ read

Events

Magis’s stand at the 2017 Salone del Mobile is centred around a museum-like concept expressed comprehensibly through light structures and different colours for each area. Together with the continuing story of a number of our successful collections, such as Officina (design Ronan&Erwan Bouroullec), Brut (design Konstantin Grcic) and Bureaurama (design Jerszy Seymour), we also present brand-new products: Sequoia (design Anderssen&Voll), the Milà tables (design Jaime Hayón), Masks (design Benedetta Mori Ubaldini) and Leaves (design Blaise Drummond).

Come and see them first in Hall 20 stand C15/D12.

1 / 26

Animal Farm + Cocktail Party

+ read

Events

The title of the exhibition in the Magis showroom – Corso Garibaldi 77, until 22 April – was inspired by Orwell’s famous novel. Curated by Konstantin Grcic, the exhibition is devoted to the designs he has developed with Magis in a creative partnership spanning fifteen years. From Chair_One, now a veritable icon, to Ettore, the cast-iron mule made for Magis’s 40th anniversary as a symbol of the company’s tireless spirit, and other products interpreted as personalities with their own life.

An invitation-only cocktail party will be held on Tuesday 4 April at 8 pm with the designer and the entire Magis world. The partner for the evening is Puiatti, the renowned estate in the Collio zone of Friuli and for over fifty years at the forefront of the winemaking world.

Furthermore, on the occasion of the Milan Design Week, Magis will sponsor Brera Design District, now in its 8th year, which promotes designing and design culture at Fuorisalone.

1 / 1

Milan Design Week

+ read

Events

Magis features in multiple Milan Design Week events. At the new venue, The Mall – Porta Nuova, 4-8 April – its products appear in all the areas of Space & Interiors 2017, the MADE Expo event devoted to architectural materials and finishes. Magis takes part in the Triennale Design Museum, whose theme this year is designing for children, and will be showing its Me Too collection, a giant version of Puppy will be placed in the foyer, plus a five-metre cardboard whale from the My Zoo collection.

Magis appears in the Material Immaterial exhibition-event promoted by Interni magazine at the Università Statale (3-15 April) and at Salone Satellite (Halls 22-24), which celebrates 20 years of creativity. The company also takes part in the DeLightFuL (Design, Light, Future, Living) exhibition in Hall 15, with a special two-seat version of the Traffic chaise longue. Magis products can also be seen in the Caffé della Stampa and in the VIP Restaurant at the Salone’s Services Centre, in the LBM 1911 store in Via della Spiga and in Archiproducts in Via Tortona.

Press Release 2017

+ read

Events

Like to know about Magis’s new designs at the 2017 Milan Furniture Show?

As from April 4 you can download our press release, complete with hi-res pictures and media release texts, at: www.magisdesign.com/press2017

Now available!

+ read

The Cyborg family welcome the new Cyborg Daisy chair. Designed once again by Marcel Wanders, and again with a polycarbonate seat and legs, this version features a painted aluminium backrest, for a distinctive combination of industrial and artisanal elements.

Suitable for a diverse range of settings, from domestic to contract, Cyborg Daisy can also be used out of doors.

New catalogues

+ read

Printed material

We are pleased to present two new catalogues: the supplement to the Magis Home catalogue, with the latest new products in our collections, such as Milà, Officina, Substance, Stanley; and the Outdoor catalogue, dedicated entirely to our proposals for life in the open air.

Both are jam-packed with photos that show the different possible uses for the various models in a range of situations. The catalogues are also available in a digital version, on the downloads page of the Magis website.

1 / 13

Magis at Design Shanghai

+ read

Events

From 8 to 11 March, Magis took part in Design Shanghai, Asia’s biggest international fair for the sector. In addition to exhibiting its products at the Shangai Exhibition Centre, the company was at the forefront of two events: a cocktail party for interior designers, architects and journalists at Paper,

a co-working space that includes some Magis furniture, and an event organized at the Design Republic showroom, with a round table that included Alberto Perazza.

Ambassadors of Italian Design around the world

+ read

Events

On 2 March, to mark International Italian Design Day, Magis and its products took part in an event promoted by ADI, Milan Triennale and the Italian Ministry of Foreign Affairs, at the residence of the Italian Ambassador in Mexico City.

Meanwhile, at Palazzo della Farnesina in Rome, a year-long exhibition was opened, focusing on Italian Design, with a selection of products that have won the Compasso d’Oro award: among them the rotating chair Spun, designed by Thomas Heatherwick, a worldwide success from Magis.

Now available!

+ read

Stanley (design Philippe Starck) is now in stock and available.

In this design, one of the most iconic chairs in the world has been reinvented, the director’s chair, which was first created in the late nineteenth century, and is universally associated with Hollywood movies.

“A chair with high-tech elegance, which rediscovers the timelessness of the director’s chair,” is how Philippe Starck defines it.

Indeed, with its distinctive single scissor-cross support in fibreglass-reinforced polypropylene and its seat and back in an extremely technical, high-performance fabric, Stanley is the first folding chair to have passed the most rigorous strength and stability tests on both sides of the Atlantic, and is suitable for a practically infinite range of uses, both indoor and outdoor, domestic and contract.

1 / 1

Radical Green award 2017

+ read

Events

Green Week, scheduled to run from 28 February to 5 March, is an event dedicated to the green economy and to companies in the Triveneto area who have shown excellence in the field of sustainability innovation. The committee promoting the event has assigned the Radical Green Award 2017 to Magis “for the merits that the company has accrued over the years in terms of eco-sustainability and green thinking”.

The award ceremony will be held at 6 pm on Friday 3 March, at the Auditorium of Trento University’s Faculty of Arts and Philosophy.

1 / 9

Fairs

+ read

Events

Once again in late January and early February this year, Magis took part in two events: the Internationale Möbelmesse in Cologne (16-22.01.2017), during which it presented a series of new displays at its Design Post showroom; and the Stockholm Furniture Fair (07-11.02.2017),

where it presented some of its latest new products, including the Milà chairs, designed by Jaime Hayón, who was nominated Guest of Honour at the 2017 edition of the fair.

1 / 3

Eero Aarnio exhibition

+ read

Events

Coinciding with Stockholm Design Week, on 8 February the Nationalmuseum Design inaugurated the second stage of an exhibition (running until 23 April), promoted last year by the Design Museum of Helsinki, and dedicated to Eero Aarnio and the works he created over the course of his extraordinary and lengthy career.

Among these were the outstanding pieces developed for Magis’ Me Too collection, such as Puppy, Trioli and Happy Bird.