news 2018

Now available

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The Me Too collection is like a magician’s hat that keeps producing surprising and colourful objects. But the great thing is that there is no trickery involved. From today, there really are three new products available.

Ready to discover them?

Here’s the first: The Roof Chair, design Spalvieri & Del Ciotto.

A soft, flexible roof to sit on, alone or in twos, or to be used as a slide; a little house to hide in, or a tunnel to crawl through. A game and equally a fun-filled and functional item of furniture, to stimulate children’s imagination and creativity.

And then there is Little Big table which, like the chair from the same collection, can grow apace with your child, thanks to its height-adjustment system. With a sturdy HPL top and a solid wooden frame, this is the ideal table for great little creative kids, at home or in kindergartens.

And here is the third, which is perhaps the biggest surprise of all: Little Big distorting mirrors, design Big-Game, with their distorted reflections.

It is one thing to see your image reflected in a normal mirror, but quite another to see it in a convex or concave one! The irresistible fun of these distortions invites children into an imaginary world, as well as enabling them to spontaneously develop a sense of self-parody.

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An all-new look for the Magis Showroom in Tokyo

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Events

The Magis Showroom in Tokyo’s Aoyama Building reopened on 1 November with an all-new concept, expanded and revamped by Design Fresco. A large, engaging exhibition space greets visitors into an essential, sophisticated setting, leading them on a journey of discovery through the eclectic spirit of the Magis world.

In addition to the brand’s iconic products, all the latest new designs are featured, such as the Brut collection by Konstantin Grcic, and Inga Sempé’s Vitrail mirrors.

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Magis @ Salone del Mobile.Milano Shanghai 2018

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Events

From 22 to 24 November, Magis took part in the Salone del Mobile.Milano Shanghai for the second year running. This event is an increasingly big hit in the Chinese metropolis, and offers a showcase for the best of Italian-made design.

Magis presented a selection of its latest products, including Vitrail, the new and colourful collection of mirrors, design Inga Sempé, Konstantin Grcic’s original Brut collection, and the elegant Officina collection by Ronan & Erwan Bouroullec.

The crowds of visitors had the chance to get up close and personal with products combining functionality, innovation and great aesthetics.

Ph: Salva Mendez

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Brut table wins the Archiproducts Design Award 2018

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Events

Brut table, design Konstantin Grcic, has won the Archiproducts Design Awards 2018, making its mark in the “Furniture” category due to its strong, original design, featuring a practical height-adjustable trestle structure in cast iron.

This prestigious award is a source of great satisfaction for Magis, once again acknowledging the company’s endeavours and its ability to combine design, research and technology in the creation of furniture bursting with character and full of great features.

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Magis partners Artissima

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Events

Artissima is a contemporary art fair featuring works of the highest level, which draws collectors, art lovers, professionals and the general public from across the globe.

Once again this year, Magis was delighted to support this prestigious event, which breathed life into the pavilions of the Oval Lingotto arena and the city of Turin as a whole from 2 to 4 November, supplying a number of products, including the iconic Spun chairs, design Thomas Heatherwick.

The new Me Too catalogue – A world tailor-made for children

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Printed material

Take a look at the new catalogue for the Me Too collection, and you will be instantly transported to a world made up of magical objects and furnishings—the products of the creativity of international designers who, along with Magis, look at the world through the eyes of children to offer them the things they most dream about. This has resulted in colourful chairs that grow with children, silly animals in round shapes, fish that flutter in the air, a trunk for hiding treasures, and even a rocking horse or a flying carpet to be taken where the imagination knows no bounds. And after so much traveling, it’s nice to hang your clothes on the branches of a tree with birds that play with a cat, choose a book from a skyscraper, and, finally, enjoy some well-deserved rest in your own bed, protected by a colourful tower.

There is much more to discover, with a simple click!

Spun Video: the story of an unconventional project with surprising results

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Printed material

When creativity is put into motion and combined with research, the consequences can be truly surprising. This is the case with Spun.

In this video, Thomas Heatherwick talks about how this iconic rotating chair came about. It is manufactured by Magis using rotational-moulded polypropylene. When researching symmetrical geometric shapes that rotate, a question came to mind: could any of these become a chair? In order to find the answer, it was necessary to break with the stereotypes of what a chair is—a back, seat, and legs—going in a new direction and reworking shapes and materials, testing again and again to then return to the essence of the idea and, finally, the prototype to be presented to Magis.

The result? Just look at the amused, carefree air of those who sit on the Spun chair to understand how beautiful things are sometimes surprising, even for those who create them.

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A Lecture in Osaka

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Events

Eugenio Perazza held a talk entitled “Design According to Magis” on 11 October in Osaka, Japan, as part of the Living & Design 2018 trade fair. Alberto Perazza and Toshiyuki Kita also took part in the event.

A large audience of architects, interior designers and students showed a great deal of interest in the talk, which focused on Magis’ view of and the culture of design.

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Warsaw Home – International Interior Design Trade Fair

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Events

From 4 to 7 October, Magis participated in Warsaw Home – International Interior Design Trade Fair for the first time. It was held at the city’s PTAK Warsaw Expo conference centre. A selection of Magis products created in collaboration with internationally renowned designers were presented during the event, including various chairs and stools for indoor and outdoor, such as Officina and Brut, unique collections featuring elegant lines that are the result of new creative philosophies and extraordinary combinations of materials.

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Magis @ “Invisible Rooms” at the Elle Decor Grand Hotel

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Events

Now in its third edition, the Elle Decor Grand Hotel exhibition/installation, which this year took place from 5 to 21 October, radically transformed the rooms of Milan’s Palazzo Morando, offering the city a place dedicated to hospitality featuring Italian-made excellence.

Magis was one of the partners of this event, with tables and chairs from the Officina collection. Their informal elegance was perfect for furnishing spaces where visitors gathered, had a tea, or a drink.

The theme of this edition was “Invisible Rooms,” and it was a unique experience inside nine rooms designed by Neri&Hu and inspired by Italo Calvino’s book Invisible Cities.

ph: Matteo Imbriani

Milà tables: now available!

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By imagining “doing with plastic what it’s impossible to do with wood”, Jaime Hayón’s creativity combined with Magis’ know-how led three years ago to the design of the Milà chair.

Flexible and full of movement, it was inspired by the designs of Catalan Modernism, the greatest representative of which was Antoni Gaudí, between the late 19th and early 20th centuries.

Casa Milà provided the main source of inspiration, along with Casa Battló for the design and planning process on which the Milà chair by Jaime Hayón is based. The Spanish artist and designer extrapolated from the unrivalled architectonic language of the great architect the concept of design that does not cover but forms the structure, and colour that does not cover but becomes one with the design, applying this to an everyday object and thereby lending it an artistic expressiveness.

These smooth, dynamic designs are now also expressed in the Milà tables with their painted steel tube frame, which features the project’s characteristic sinuous lines. Available in various sizes and colours and with tops in different materials – HPL, veneered natural oak or Carrara, Marquinia or Emperador marble and in a version also suitable for outdoor use, they are perfect for matching with the Milà chair; their style however is so lightweight and versatile, they can be combined with any type of interior design to freely express Milà’s own unique, vivacious character.

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“Il Tempo delle Donne”: three days of “happiness”

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Events

From 7 to 9 September, at the fifth edition of the “Il Tempo delle Donne” (the time of women) event hosted at the Triennale in Milan by Corriere della Sera and based on an idea by La27esimaOra, the subject of happiness was discussed in shows, meetings, workshops and interviews, creating a crucible of stories and ideas.

Magis, a partner in this extraordinary event, furnished areas of the Triennale: from the stage in the main hall, to the art theatre and garden, a careful selection of objects with a unique, eclectic style, such as the Brut sofa, Tibu and Bureaurama stools, Raviolo and Piña armchairs, Bureaurama tables, Folly bench and the iconic Spun, helped to brighten up and render the over 100 appointments featuring around 250 guest speakers welcoming to visitors.

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Lunapark: The Design Island Exhibition – Seoul

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Events

Where’s the best place to have fun surrounded by symbolic objects that spark amazement and wonder, and where even adults can become children once again?

The amusement park, of course!

Inaugurated on 27 July at the Dongdaemun Design Plaza in Seoul, “Lunapark: The Design Island”, curated by Stefano Giovannoni, Cristina Morozzi and Chiara Savino, is one of the largest design exhibitions in Korean history.

This celebration of outstanding international projects designed for children sees many products from the Me Too collection playing a prominent role. Puppy, Happy Bird, Dodo, Pingy, Trioli and Nido, along with the Spun rotating chair and the cast iron Ettore mule, are part of a varied, brightly coloured landscape inhabited by objects that help children discover the world and grow, which just goes to show how good design can be functional and fun at the same time.

The exhibition is open until 6 November.

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Now in production: Vitrail, the collection that plays with images and reflections

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Products

A series of mirrors made of different coloured segments reflecting images that become unusual and attractive places.

This is the Vitrail collection, result of a new collaboration between Magis and French designer Inga Sempé, presented this April at Salone del Mobile.

A rubber frame available in two colours holds the various pieces together, to make four formats – square, rectangular, oval and round – that can be hung horizontally or vertically or, in the case of the round mirror, even diagonally.

So we have a total of eight versions of refined, original mirrors, great for decorating any room: perfect in the hall to add depth, useful in the bathroom over the washbasin, ideal in the living room over a sideboard. And putting several Vitrail formats together on the same wall amplifies the space, creating a luminous point of interest, enlivened by a touch of vanity.

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Now in production: What a collection! Troy never stops surprising us

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Products

Troy is a concept of simplicity and comfort that permits practically endless possible variations, playing with different materials, combinations and seat types. This vast and various assortment offers multiple solutions with over two thousand possible combinations of materials (from plywood to polypropylene, to upholstery, etc.), frames (t steel tube or steel rod, with legs, on wheels, on 4 star base, etc., all available with arms) and colours.

And now there is another new stool – a stool with steel structure varnished in gold or copper or with polyester powder coating.

In the spirit of Troy these stools, too, come in a vast choice of materials. But there’s more!

There are three heights available, designed for all spaces, from breakfast bar to bar counter or workstation, offering comfortable solutions for all needs, both home and contract.

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Now in production: XZ3 – now we are three!

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Products

Round, rectangular and now oval too!

This contemporary, timeless table that has been in our catalogue for nearly thirty years now has a new choice of dimension with an oval top, in black- or white-coated MDF.

The simple lines of XZ3, with its steel rod frame painted in epoxy resin or chromed – but also gold or copper – once again make this table an indispensable piece of furniture, whose inviting, welcoming look does not dominate and is, therefore, suitable for any room, from kitchen to meeting room.

Magis is closed for holidays from 6th to 26th August

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Senza categoria

We wish everyone a relaxing, fun summer – see you again at the end of August!

The new Bureaurama collection now available!

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At home, in a museum, in the office, under a tree or on top of a mountain. These and many others are the places where the new Bureaurama collection created by Jerszy Seymour is perfectly at ease.
A range of stools, high, medium and low, and tables in aluminium and a version in black and white with spray-painted surface or in different fluo colours. Their main features are lightness and the graphic and clean lines, which allow countless solutions to be configured, suitable for work or socialising.

The actual name “Bureaurama” suggests Magis’s conceptual vision of the office as a dynamic and constantly evolving place of work. Since Bureaurama is understood as a space where we can rethink our future, hold discussions and take decisions or simply twiddle our thumbs, doodle and relax.

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Like that…. or like that? Simple and direct with the new web configurator

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Events

Magis products can now be displayed through 360 degrees in all the variants available. The innovative system of instantaneous configuration, with high graphic quality, allows the various options of shape and material which make up the chosen product to be selected, giving an immediate visual result.

The new configurator, available on our website, operates on all platforms and can be used with any desktop and mobile device. A surprising and dynamic online tool for seeing your chosen Magis product in real time, anywhere and with a few simple clicks.

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Magis & Herman Miller for an installation at the Design Pavilion – New York

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Events

Magis is once again at the Design Pavilion in New York, an installation held from 12 to 20 May, with a manifestation of bright colours, organic shapes and a playful mood, proposing products with an original design which are an unmistakable expression of the innovative use of different materials and production techniques.
Visitors were able to sit on Chair_One, a seat designed by Konstantin Grcic, which combines structure, logic and comfort, and also on Milà by Jaime Hayon, with simple, sinuous shapes. In Times Square there was a race to grab the Spuns designed by Thomas Heatherwick or take a selfie with Eero Aarnio’s Puppies.

This year Magis, in partnership with Herman Miller, exclusive distributor for the US and Canada, for NYCxDESIGN aimed to involve local design schools and design students in the development of the visual design of an installation created following the Magis Mural Competition, curated by Arts Thread International, at the Design Pavilion. The three winning designs were selected by a jury made up of Ilene Shaw (founding producer, Design Pavilion), Harry Allen (design creative director, Design Pavilion) and Barbara Minetto (communication & marketing manager, Magis).

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Event – lecture in Suzhou

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Events

29 May last, in Suzhou, China, as part of the Jinjilake Biennale 2018, our iconic rotating chair Spun was key player in an event attended by Alberto Perazza.

A large crowd of architects, interior designers and students took part with interest in the lecture, with a discussion on how the Spun design was born and developed as the product of a joint project with the archistar Thomas Heatherwick.

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What are 12 red Spuns doing in Copenhagen?

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Events

For the occasion of the 3daysofdesign in Copenhagen (24-26 May 2018), an annual event focusing primarily on interior design brands, the iconic Spun chairs from Magis took a leading role in a lively and playful installation at the new BLOX location designed by the world famous architecture firm OMA. BLOX is one of the main projects of urban development of Copenhagen opened recently with the aim of creating a multifunction space.

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Salone del Mobile 2018: atmospheres to be relived with the Magis videos

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Events

The magic of the Magis stand, a small idealised city inspired by the works of Andrea Palladio, among the winners of the Salone del Mobile.Milano Award, is presented once again in videos on our YouTube channel, which show again some of the more significant moments together with interviews of the designers and the architect of Note Design Studio, who designed the exhibition space.

Take a short break – happy viewing!

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Magis wins Salone del Mobile.Milano Award

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Events

Magis is one of the winners of the Salone del Mobile.Milano Award, a prize awarded by a jury composed of internationally renowned personalities to companies whose designs, products and trade show installations are distinguished by the quality and innovation of the creative and production process, the technology introduced or developed, communication and outfitting.

The official reasons for the granting of this important award to Magis:

“A little ideal city, inspired by the works of Andrea Palladio, with unmistakeable references to other great Italian visionaries such as Giorgio De Chirico and Aldo Rossi – the Magis stand is a perfect example of urban environment. Iconic products, together with new ones, live and communicate in this open space where one might be a visitor or perhaps a protagonist of this magical story”.

Magis’s exhibition design project at the Salone was a product of the collaboration between the company and Note Design Studio in Stockholm.

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Salone del Mobile 2018

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Events

Inspired by the work of the celebrated Renaissance architect Andrea Palladio and his iconic masterpieces, Magis’ exhibition design at the Salone del Mobile is the fruit of a new partnership between the company and Note Design Studio in Stockholm.

Conceived as a small ideal city, featuring muted archetypal tones alongside more sophisticated hues, the stand is an original and harmonious space, in which products communicate with one another and with the guests, in a lively but relaxing exchange.

Together with a selection of iconic products, some brand-new arrivals will be making their debut: a collection of cabinets and drawer units developed by Konstantin Grcic in collaboration with Fami, and a collection of sculpture lamps created by Oiva Toikka in collaboration with Iittala.

This year also marks the celebrated return of Jasper Morrison, presenting his new chair, and the beginning of our collaboration with Inga Sempé, who has created a collection of mirrors for Magis. The Me Too collection is also expanding with new, original products designed by Blaise Drummond, Spalvieri & Del Ciotto and Big-Game.

Come and see them all for yourselves!

We look forward to welcoming you in hall 20, stand C15/D14.

ph: Diego Alto

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Linnut: Magis – Iittala – Oiva Toikka

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Events

Pallas, Sulo, Siiri, Kirassi and Palturi are all sheltering in hollow tree trunks, lighting up a dark forest in a night-time diorama that creates a dreamy atmosphere.

This is the Linnut installation (the Finnish word means “birds”), presented by Magis in its Corso Garibaldi showroom for Salone del Mobile.

The five sculpture lamps, two of which come in two different sizes, represent Magis’ first foray into the world of lighting. Made of rotationsl-moulded polycarbonate, they were designed by Oiva Toikka, based on Birds, the famous blown-glass collection created by his sensational imagination, and produced for Iittala from the 1970s.

ph: Diego Alto

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Chess installation, curated by Konstantin Grcic

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Events

At the space in Via Rosales 5, from 17 to 22 April, Magis presents Chess, the original collection of sheet-metal furniture designed by Konstantin Grcic and developed in close collaboration with Fami, an Italian company that is among the world leaders in the metal furniture sector.

The starting point for this project was a category of furniture normally associated with robust cabinets and drawer units. It was quite a challenge for Magis, which adapted the potential applications of this furniture for home use, softening the pieces with carefully-conceived alterations. With the tactile touch of solid oak handles, in contrast with the sheet metal, and the deep-set base plinth – again in solid oak – which elegantly lifts the pieces off the floor and gives them a lighter look.

ph: Diego Alto

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Milan Design Week

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Events

There are a number of unmissable events involving Magis in this Milan Design Week 2018 that offers so much to discover.

Officina, Brut, Folly, Big Will and Milà, together with other iconic pieces from major brands, will be furnishing the Superloft at Superstudio Più – Via Tortona 27, a home design by Giulio Cappellini.

From 16 to 25 April in Piazza Duomo, in front of the Palazzo Reale, Puppy will be part of the Living Nature–la Natura dell’abitare installation curated by Studio Ratti.

At the Design Answers exhibition, organized by ADI Lombardia with the Region of Lombardy at the Belvedere in Palazzo Lombardia, our Trioli chair is on display alongside a selection of 20 objects linked to the Compasso d’Oro award.

Our products have also been chosen for the window displays at Caractère in Piazza della Scala and Lubiam 1911 in Via della Spiga.

You will come across Magis products in innumerable locations: in the Salone Satellite, the Caffè della Stampa and the VIP Restaurant at the Salone Service Centre, in the Salone’s Red Lounge, the large venue reserved for journalists, architects, designers and selected guests, and at the gala dinner organized by Interni magazine in partnership with Audi.

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Press Release 2018

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Events

Keep up to date with all the latest news from Magis at Salone del Mobile 2018!

From 16 April you can download our Press Release complete with all the high-res images and articles, via this link:

www.magisdesign.com/press2018

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A collection with a strong, lively character: here comes Brut!

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Products

Can a solid, sturdy material with an unprocessed look such as cast iron be used in contemporary furniture to give an elegant, original result?

Meet Brut, the new collection created by Konstantin Grcic: drawing inspiration from the industrial use of this alloy, which is mainly utilized as a structural material in bridge building and as a pedestal for heavy machinery, the plain, robust cast-iron structure is pleasingly combined with marble and the other materials used for the table tops, the wooden bench-seats and the fabrics chosen for the upholstery, creating a casually reassuring sense of hospitality.

A surprising combination of almost contradictory materials and techniques.

Hence the name “Brut”!

The word brings to mind both something unprocessed, in the raw, and also the full, part-sour-part-fruity flavour of a renowned type of wine full of fine bubbles that tickle the palate.

With its original, fresh, feisty style, it encapsulates a sense of function and aesthetics that speaks volumes about the era we are living in, and it is instantly likeable, leaving people with a clear memory both of it and of the place where they saw it.

Conceived particularly for comfortable public spaces in which to rest, relax and socialize, the Brut collection includes tables of various shapes and sizes, including one with a height-adjustable trestle structure (some are also suitable for outdoor use), two benches, an armchair and two sofas made with a range of different fabrics and colours.

Brut Collection

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Magis at the Stockholm Furniture Fair

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Events

The Stockholm Furniture Fair, from 06 to 10 February 2018, is once again an occasion for Magis to amaze with a series of novelties, among which the upsholstered collections Officina (design Ronan & Erwan Bouroullec) and Brut (design Konstantin Grcic) and the stools Sequoia (design Anderssen & Voll).

Moreover, Magis presents for the first time a unique exhibition project developped by the Swedish design studio Note, whose approach to product and space design – so stated Barbara and Alberto Perazza- “has always been much appreciated by us, so that we found  that nobody better than them could have interpreted our stand design.”

Studio Note explains in this way their approach to Magis: “We set out to create a space filled with archetype undertones and sophisticated top tones at the same time. Inspired by Italian architect Palladio, we created  therefore a beautiful and welcoming place for both visitors and Magis products.”

ph: Staffan Sundström

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Internationale Möbelmesse, Cologne

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Events

Once again this year, Magis took part in the Internationale Möbelmesse in Cologne (15-21.01.2018), during which it presented a series of new displays at its Design Post showroom.

ph: Studio Eye