news 2017

See now: three new products!

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Three new Magis products are available, designed by major international creative talents.

The Me Too children’s designer collection welcomes Little Big (design Big-Game), an adjustable-height chair for tiny tots, with a comfy plastic shell seat and a solid wooden frame.

Again for Me Too, Blaise Drummond has created the Leaves screen prints with patterns of leaves which the artist gathered in his courtyard, symbolising the beauty to be found everywhere, printed on 100% cotton, 285g Fabriano Rosaspina luxury paper.

The Sequoia stools (design Anderssen & Voll) conjure up the idea of an idealised tree or a bicycle. Polyester-painted steel, available in two heights and many different colours.

Summer closing

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Senza categoria

Magis closes for holidays from the 7th to the 27th of August inclusive.

We wish you a happy summer and look forward to seeing you in September.

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Family cover photo

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Printed material

FAZ Magazine, the supplement to the Frankfurter Allgemeine Zeitung, dedicated the cover of its May 2017 edition to Eugenio Perazza, founder of Magis, his son Alberto and daughter-in-law Barbara Minetto, portrayed among some of the most iconic Magis models, including Tom and Jerry, Chair_One and the famous Puppy from the Me Too children’s collection.

Inside the monthly publication, an article takes readers on a journey through the history of Magis, from its debut in 1976 to the new generation, guided by their key values: continuity, innovation and love for their work.

FAZ Magazin May 2017

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Spun captures New York

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Events

Great success at New York’s Design Pavilion for the installation dedicated to Spun and created by Herman Miller in partnership with Magis. The exhibition area in Times Square was transformed into a playful and engaging space, with a focus on technological and creative research.

When it stands still, Spun looks like a modern sculpture, but then it transforms into a fun and dynamic chair, playing with the concept of design, and pushing all its boundaries: in tune with the spirit of Magis.

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Magis event in Porto (Portugal)

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Events

The new Magis products presented at the recent Salone del Mobile, including Brut upholstered seating and the Officina collection, starred in a special staging at the Miolo concept store in Porto, a space inaugurated in 2016 and dedicated to the latest trends in international design and lifestyle.

A conference was held to mark the event, attended by Alberto Perazza as well as a packed audience of architects, interior designers and journalists.

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Salone del Mobile 2017

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Events

Magis’s stand at the 2017 Salone del Mobile is centred around a museum-like concept expressed comprehensibly through light structures and different colours for each area. Together with the continuing story of a number of our successful collections, such as Officina (design Ronan&Erwan Bouroullec), Brut (design Konstantin Grcic) and Bureaurama (design Jerszy Seymour), we also present brand-new products: Sequoia (design Anderssen&Voll), the Milà tables (design Jaime Hayón), Masks (design Benedetta Mori Ubaldini) and Leaves (design Blaise Drummond).

Come and see them first in Hall 20 stand C15/D12.

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Animal Farm + Cocktail Party

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Events

The title of the exhibition in the Magis showroom – Corso Garibaldi 77, until 22 April – was inspired by Orwell’s famous novel. Curated by Konstantin Grcic, the exhibition is devoted to the designs he has developed with Magis in a creative partnership spanning fifteen years. From Chair_One, now a veritable icon, to Ettore, the cast-iron mule made for Magis’s 40th anniversary as a symbol of the company’s tireless spirit, and other products interpreted as personalities with their own life.

An invitation-only cocktail party will be held on Tuesday 4 April at 8 pm with the designer and the entire Magis world. The partner for the evening is Puiatti, the renowned estate in the Collio zone of Friuli and for over fifty years at the forefront of the winemaking world.

Furthermore, on the occasion of the Milan Design Week, Magis will sponsor Brera Design District, now in its 8th year, which promotes designing and design culture at Fuorisalone.

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Milan Design Week

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Events

Magis features in multiple Milan Design Week events. At the new venue, The Mall – Porta Nuova, 4-8 April – its products appear in all the areas of Space & Interiors 2017, the MADE Expo event devoted to architectural materials and finishes. Magis takes part in the Triennale Design Museum, whose theme this year is designing for children, and will be showing its Me Too collection, a giant version of Puppy will be placed in the foyer, plus a five-metre cardboard whale from the My Zoo collection.

Magis appears in the Material Immaterial exhibition-event promoted by Interni magazine at the Università Statale (3-15 April) and at Salone Satellite (Halls 22-24), which celebrates 20 years of creativity. The company also takes part in the DeLightFuL (Design, Light, Future, Living) exhibition in Hall 15, with a special two-seat version of the Traffic chaise longue. Magis products can also be seen in the Caffé della Stampa and in the VIP Restaurant at the Salone’s Services Centre, in the LBM 1911 store in Via della Spiga and in Archiproducts in Via Tortona.

Press Release 2017

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Events

Like to know about Magis’s new designs at the 2017 Milan Furniture Show?

As from April 4 you can download our press release, complete with hi-res pictures and media release texts, at: www.magisdesign.com/press2017

Now available!

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The Cyborg family welcome the new Cyborg Daisy chair. Designed once again by Marcel Wanders, and again with a polycarbonate seat and legs, this version features a painted aluminium backrest, for a distinctive combination of industrial and artisanal elements.

Suitable for a diverse range of settings, from domestic to contract, Cyborg Daisy can also be used out of doors.

New catalogues

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Printed material

We are pleased to present two new catalogues: the supplement to the Magis Home catalogue, with the latest new products in our collections, such as Milà, Officina, Substance, Stanley; and the Outdoor catalogue, dedicated entirely to our proposals for life in the open air.

Both are jam-packed with photos that show the different possible uses for the various models in a range of situations. The catalogues are also available in a digital version, on the downloads page of the Magis website.

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Magis at Design Shanghai

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Events

From 8 to 11 March, Magis took part in Design Shanghai, Asia’s biggest international fair for the sector. In addition to exhibiting its products at the Shangai Exhibition Centre, the company was at the forefront of two events: a cocktail party for interior designers, architects and journalists at Paper,

a co-working space that includes some Magis furniture, and an event organized at the Design Republic showroom, with a round table that included Alberto Perazza.

Ambassadors of Italian Design around the world

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Events

On 2 March, to mark International Italian Design Day, Magis and its products took part in an event promoted by ADI, Milan Triennale and the Italian Ministry of Foreign Affairs, at the residence of the Italian Ambassador in Mexico City.

Meanwhile, at Palazzo della Farnesina in Rome, a year-long exhibition was opened, focusing on Italian Design, with a selection of products that have won the Compasso d’Oro award: among them the rotating chair Spun, designed by Thomas Heatherwick, a worldwide success from Magis.

Now available!

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Stanley (design Philippe Starck) is now in stock and available.

In this design, one of the most iconic chairs in the world has been reinvented, the director’s chair, which was first created in the late nineteenth century, and is universally associated with Hollywood movies.

“A chair with high-tech elegance, which rediscovers the timelessness of the director’s chair,” is how Philippe Starck defines it.

Indeed, with its distinctive single scissor-cross support in fibreglass-reinforced polypropylene and its seat and back in an extremely technical, high-performance fabric, Stanley is the first folding chair to have passed the most rigorous strength and stability tests on both sides of the Atlantic, and is suitable for a practically infinite range of uses, both indoor and outdoor, domestic and contract.

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Radical Green award 2017

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Events

Green Week, scheduled to run from 28 February to 5 March, is an event dedicated to the green economy and to companies in the Triveneto area who have shown excellence in the field of sustainability innovation. The committee promoting the event has assigned the Radical Green Award 2017 to Magis “for the merits that the company has accrued over the years in terms of eco-sustainability and green thinking”.

The award ceremony will be held at 6 pm on Friday 3 March, at the Auditorium of Trento University’s Faculty of Arts and Philosophy.

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Fairs

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Events

Once again in late January and early February this year, Magis took part in two events: the Internationale Möbelmesse in Cologne (16-22.01.2017), during which it presented a series of new displays at its Design Post showroom; and the Stockholm Furniture Fair (07-11.02.2017),

where it presented some of its latest new products, including the Milà chairs, designed by Jaime Hayón, who was nominated Guest of Honour at the 2017 edition of the fair.

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Eero Aarnio exhibition

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Events

Coinciding with Stockholm Design Week, on 8 February the Nationalmuseum Design inaugurated the second stage of an exhibition (running until 23 April), promoted last year by the Design Museum of Helsinki, and dedicated to Eero Aarnio and the works he created over the course of his extraordinary and lengthy career.

Among these were the outstanding pieces developed for Magis’ Me Too collection, such as Puppy, Trioli and Happy Bird.