1976 – Today. Pushing the boundaries of design.
Motta di Livenza, a small community in the region of Veneto in Northeast Italy is the birthplace of Magis. For centuries this region is known for remarkable craftsmanship, creativity and flourishing trade.
In the heart of this vigorous area Eugenio Perazza made his vision of a modern design company come true: A place of genuine freedom to explore. A place where real design and technological innovation go hand in hand to enrich people’s life with beautiful, useful and authentic products.
The company’s name embodies this idea. Magis is a Latin word that means “more than”.
This philosophy is reflected in every Magis product. By constantly experimenting with new design languages, new technologies and new materials Magis is always more than ordinary or expected. Guided by this mission Magis achieved critical and commercial success and became one of the most influential international design brands.
With Barbara Minetto and Alberto Perazza more family members joined the company in 1996. In the best sense of the word Magis continued to be a family business: Independent and run by family values. Appreciation, loyalty, respect and a great sense for community are the building blocks of the relations with all employees, designers and partners of Magis.
With the opening of the new headquarters Magis moved to Torre di Mosto in 2010. On an area of around 98,000 m2the logistics and assembly department as well as all the offices found a new home. A spacious showroom invites the visitors to see an exhibition of iconic Magis products and feel what Magis stands for. In 2016 Alberto Perazza has been appointed CEO of Magis. This natural transition is leading to a new chapter of Magis, though staying true to its core: Being the creative and progressive voice of design.
1994 – Bottle. Putting Magis on the international design map.
Bottle marked an important point in the history of Magis. The stackable bottle rack was the first Magis product designed by Jasper Morrison and the beginning of a long lasting and fruitful relationship. This collaboration between Magis and an exceptional designer was the start of many more to come.
Bottle was a huge commercial success. And it was highly regarded in the design world winning many relevant awards. The MoMa in New York introduced Bottle to its permanent collection and other prestigious museums around the world followed.
1997 – Bombo. The most copied stool of all times
Bombo is the perfect example for how one single masterpiece can change the perception of a whole product category. Developed in collaboration with Stefano Giovannoni, Bombo had been a huge critical and commercial success since the day it was introduced.
Without a doubt it is a practical stool for the everyday use. Its 360-degree swivelling seat is allowing one to turn towards any direction and thanks to gas pistons its height is easily adjustable. But what makes Bombo outstanding is its significant design. As if the perfect bar stool can only manifest in this iconic shape.
Today Bombo can be found in homes, bars and restaurants all over the world. Even more, it became part of the cultural memory. Due to its huge success it is also one of the most copied design objects of all time. Yet only the real Bombo is the real Bombo.
2000 – Air-Chair. Technological innovation meets sophisticated design.
Air-Chair is the beautiful manifestation of a technological revolution. Driven by the idea of lightness and stability Jasper Morrison and Magis developed the first one-piece chair using air moulding technology. This sophisticated production method consists in the injection of a gas in the mould together with polypropylene added with fiberglass. The result is a chair that is highly resistant yet super-lightweight.
In its design Air-Chair is simple at its best: formal and pure, linear and essential. A timeless classic that is also super practical. Air-Chair is easy to move, stackableand suitable for indoor or outdoor use.
2003 – Chair_One. It takes courage to create an icon.
Like no other design object Chair_One is reflecting some of the attributes that we embrace the most: Courage, boldness, persistence and the trust in doing the right thing. When we introduced Chair_One the design world was unsettled. People thought it is an experiment, an art piece at best. Today Chair_One is a widely acclaimed design classic showcased in the most prestigious museums and used in homes, offices and restaurants all over the world.
Konstantin Grcic created this unique design masterpiece by exploiting the potential of die-casting which is a precise technology allowing complex three-dimensional shapes. Finding the right form was a long and sometimes struggling journey resulting in an exceptional chair that provides the highest possible comfort with the lowest possible material use.
Chair_One really is one of a kind. Once you have seen it, you won’t forget.
2004 – Magis Kids. Putting the youngest in the centre of the design process.
The origin of Magis Kids is a real family story. Eugenio Perazza wanted to gift his granddaughter Anna a table to draw on. But very soon he had to realise that there was no suitable furniture for children: Simple to use, but also with educational value and advanced design characteristics. Hence, Eugenio decided to design and produce a dedicated Magis line for kids that would fulfil his demands.
The ambition behind Magis Kids was to develop each product through the eyes of a child, not simply scaling down existing design objects. In collaboration with designers such as Enzo Mari, Javier Mariscal and Eero Aarnio a colourful, amazing and happy world came to life.
From lightweight chairs, to storage for hidden treasures, from modular beds, to animals for playing and houses to live in. Magis Kids enables children to experience their creativity in a very kid’s way.
2005 – Puppy. A four-legged canvas for creativity.
Puppy is a little dog designed by Eero Aarnio, whose aim was to see through children’s eyes when they draw puppies. A head, a body, legs and a tail – that’s it. Colourful, durable and playful.
Children love the little friend. Designers and artists of all kind love Puppy as well. It is a wonderful canvas to express their creativity. Today you can find countless designs and variations of Puppy. Each of them an art piece itself.
2008 – Steelwood. Bringing two exceptional materials together.
Steelwood is the result of great design, innovative material processing and true craftmanship.
By combining two very traditional materials thoughtfully Ronan and Erwan Bouroullec created a simple yet elegant chair. The seat and legs of Steelwood are made out of wood. The back is a steel plate. It sounds simple, but moulding Steelwood takes sophisticated engineering and remarkable technical excellence. Skilled metalworkers use a series of nine different mechanical procedures to gradually shape the back. This elaborated process gives Steelwood its timeless elegant look.
Since its introduction Steelwood has involved into a beautiful family of products consisting of chairs, stools, tables, a coat stand and a shelving system.
2010 – Spun. A chair like an art piece.
In everything we do we want to push the boundaries of design creating useful everyday objects that could also be a piece art. This ambition manifests, inter alia, in Spun.
Spun is an exceptional piece of furniture using a rotational moulding technique to shape plastic. When upright Spun, designed by Thomas Heatherwick, seems to be a static, beautiful sculpture. But when it is lent on its side it allows the sitter to swivel in a circular motion, rotating in a complete circle. A unique chair that looks like art and is fun to sit on.
2014 – Officina. Reinventing an ancient technique
For thousands of years an infinite number of everyday objects and decorative artefacts have been created with iron forging. For the Officina collection Ronan and Erwan Bouroullec gave this ancient fabrication process a modern twist and created an exceptional design language.
A system of wrought iron suitable to support tops of different dimensions and materials is the basis of Officina. What makes the series unique is the combination of this material with modern forms and materials. All Officina products, from chairs to tables, sofas and benches have an industrial feel combined with an elegant spirit. They adapt perfectly to almost any ambience.
2018– Bureaurama. Redefining workspaces.
Offices are dynamic and constantly changing places. Bureaurama, designed by Jerszy Seymour provides a beautiful and useful collection of lightweight stools and tables that can adopt to numerous work and social situations.
This philosophy is perfectly reflected in the round table of the series: Individually used the table is a place for focused work of one. Many of the tables arranged together form a big table that is suitable for collaborative work and the exchange of ideas of many.
Bureaurama is made of fully-recycable welded aluminum that is spray-painted by hand. None of the pieces looks alike. Just like todays work is always different and ever changing.
2020 – Costume. The sofa 2.0
On many levels Costume, designed by Stefan Diez is the story of rethinking what a sofa should be like. A piece of furniture that is practical and family friendly while having the lowest possible impact on the environment.
Costume embraces change. It starts as a single unit, which can be interlocked in various constellations or extended with armrests. Costume is a modular system that is changing and growing with its users’ needs and preferences.
The body of Costume is made out of long lasting and 100% recycled and recyclable Polypropylene. The embedded pocket springs minimize the use of synthetic foam that is ecologically problematic. Additionally, the covers of Costume can be changed and washed easily, and all parts of Costume are replaceable. Everything is well thought trough to maximize the lifespan of Costume.
A sofa how it should be.
Pushing the boundaries of design since 1976.