Magis 50’s years
It was August 4th, 1976, when Eugenio Perazza, a visionary entrepreneur, decided to bet on design by founding Magis in Motta di Livenza, Italy, with a simple yet ambitious vision: to create everyday objects that could offer something more than the ordinary.
At the time, it was a bold decision. The surrounding area was deeply rooted in agriculture, and design was still a distant concept. Yet Perazza, a dreamer, believed that innovation could become the driving force behind a new way of thinking about industrial production.
From the very beginning, Magis embraced experimentation, exploring new technologies, materials and manufacturing processes while collaborating with designers who shared the same curiosity and willingness to challenge conventions.
As Eugenio Perazza recalls:
“In 1976 I created Magis with a small capital investment. This meant conceiving, developing and defining a business plan that was extremely lightweight financially speaking. Production would be external, so I would only occupy myself with the design and distribution of the product.”
Just two months after its foundation, Magis exhibited for the first time at the Salone del Mobile in Milan, marking the beginning of a journey that would shape the company’s identity.
Over the years, that original vision has grown into collaborations with some of the world’s leading designers, pioneering research into materials and manufacturing technologies, products that have become contemporary design icons, and six Compasso d’Oro ADI awards.
The name Magis, a Latin word meaning “more”, has always embodied the company’s ambition: to go beyond the ordinary, explore new possibilities and constantly look ahead.
Today, fifty years later, that same spirit continues to guide us. Every new project begins with the courage to imagine something more.
As we celebrate this important milestone, we also celebrate the people, the designers, the partners and the ideas that have made this journey possible—and those who will continue to shape the future of Magis.
