To design shape is to give form to values that people tacitly share and wish for. Naoto Fukasawa (born in 1956) visually captures these values and draws their exact outline. His ability to visualize the unseen outlines of things is not easily worded and described, nonetheless, people are immediately convinced of his ability when they experience his design.
Fukasawa’s notions and expressions in approaching the essential values of things through design transcend borders and domains, and his thoughts are well respected internationally. His concept of finding clues in people’s subconscious behaviour, which he named “Without Thought”, is his best-known, and he runs “Without Thought” workshops to share his ideas.
Fukasawa collaborates with world-leading companies and brands in countries including Italy, France, Germany, Switzerland, Spain, Scandinavian countries and Asian countries, while offering consultancy to leading Japanese companies locally. The scope of his work is broad, and he operates in various design fields, spanning and traversing categories.
His consulting work for Japanese companies is mainly focused on evaluating their cooperative strategies in line with their means of sociality, and how we define quality of life in order to point the companies towards in the direction where society is inevitably heading. This consulting work also includes visualizing a design for their products that reflects the company’s social responsibilities as well as visualizing their cooperation strategies, and Fukasawa’s consultancy work has led to many successful results for his clients.