Magis at I.D.E.A., London

The rocking chair Voido (design Ron Arad) and the rotating chair Spun (design Thomas Heatherwick) are protagonists of I.D.E.A. (Italian Design Exhibition Area), the exhibtion on Italian Design which is taking place (from September, 24th to December, 20th 2010) at the new and prestigious Hotel Park Plaza Westminster Bridge in London.
This event – which opened on the occasion of the London Design Festival- displays the products of the most important Italian design companies in the public areas throughout the Hotel.