Magis at the Venice Biennale

From 9 May to 22 November 2015, Magis will be present in the Venice Pavilion for the 56th International Art Exhibition of the Venice Biennale, taking part in “Guardando avanti. L’evoluzione dell’arte del fare. 9 storie del Veneto: Digitale – non solo digitale” [Looking ahead. The evolution of the art of making and doing. 9 stories from Veneto: Digital – not only digital] curated by architect Aldo Cibic. The Venice Pavilion has in the past focused on the applied arts, and here it resumes that thread, albeit in a different, more contemporary direction: exploring the most recent applications of high technology. Thus, the exhibition will combine artistic creativity with new technologies, presenting 9 paradigmatic stories: stories of creative processes that lovingly bring together craftsmanship and technology, with a particular eye to the processes that underlie products, and that lead to the creation and development of ideas.

The case histories presented by Magis are Chair_One (design Konstantin Grcic), Steelwood Chair and Officina (design Ronan & Erwan Bouroullec), all products acknowledged for their intrinsic quality and originality, and for the high level of technological innovation attained, often at the end of an arduous journey, laden with much experimentation as well as numerous risks.