ESAD ID TALKS – an account of Magis’ experience

How is an idea for a project conceived, developed and implemented?

Education encounters Magis’ experience at the ESAD University in Porto, Portugal, a renowned international design school where Alberto Perazza held a conference and workshop on 17 May.

The event, which is part of a cycle of meetings, was an opportunity to speak about design and creativity to students and future designers and how the designer and the company can achieve these through working together in a coordinated manner. This is then followed by a targeted manufacturing process, which produces unique objects such as Magis’ iconic products, some of which were displayed for the occasion in an exhibition set up in the ESAD university lobby.