Coinciding with Tokyo Design Week, the Magis Showroom in Tokyo hosted an exhibition entitled Animal Farm (running until 7 November) curated by Konstantin Grcic, and dedicated to the products designed by him during the years he has been working with the company: from Chair_One, the first product developed for Magis, which soon became a real icon, to Ettore, the cast iron mule developed for Magis’ 40th anniversary. The mule has been the company’s symbol for years, reflecting its humble and tireless spirit, which keeps going even when the road becomes steep.

A life-size Ettore was produced for the store windows.

On 27 October an event was held, attended by Konstantin Grcic and Alberto Perazza, as well as numerous guests.