news 2010

Magis website also in German

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Events

As already anticipated, after having come out in French and Spanish some weeks ago, Magis website is now also available in German.

Magis on IDEAT

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Printed material

In the December 2010 – January 2011 issue of the French magazine IDEAT the article “La Magis du design” has come out. It is a reportage on Magis based on four interviews to Eugenio Perazza, Alberto Perazza, Ronan Bouroullec and Konstantin Grcic respectively. From each of them the peculiarities of Magis stand out: its pursuing that magis quam, which is the basis of its name and its design, its research of quality as primary aim of its projects, its being always stimulated – to cite Ronan Bouroullec’s words- “by a sort of positive foolishness, making it special” or- as Konstantin Grcic affirmed -“by the courage to go through unexplored and dangerous ways”.

Magis and Intramuros event at Le Bon Marché, Paris

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Events

Magis participates in the celebrations for the 25th anniversary of the French design magazine Intramuros. For this occasion the magazine organized a photo exhibition (taking place from November, 25th 2010 to January, 18th 2011) at Le Bon Marché in Paris devoted to the 150 designer portraits on the covers of Intramuros from 1985 to now. In the Café de la Grande Epicerie a very special installation was realized with Magis products as protagonists, such as Striped Chair, Low Chair and Table and Steelwood Chair by the Bouroullecs, Pipe Chair and Folding Air-Chair Jasper Morrison, Chair_One by Konstantin Grcic, Déjà-vu Chair and Stool by Naoto Fukasawa, Chair First by Stefano Giovannoni, Mariolina by Enzo Mari, Sparkling by Marcel Wanders, Nimrod by Marc Newson.

Magis at MoMA of New York

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Events

Only six months since its launch on the market, the low chair/sculpture Spun (design Thomas Heatherwick) has not only earned a great worldwide success both from the commercial and the media coverage point of view, but it has even been chosen for the permanent collection of the MoMA of New York.

Design Miami awards Konstantin Grcic

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Events

Design Miami awarded Konstantin Grcic with the Designer of the Year 2010 Award for its body of work showing exceptional quality, innovation and influence and at the same time the capacity to expand the boundaries of design. On the occasion of this event, which took place from December, 1st to 5th 2010, Konstantin Grcic realized a special installation and curated also an exhibition devoted to the 15 most significant projects of his career, where Magis was protagonist with Chair_One, 360° Stool e 360° Container.

Design-Atlas von 1850 bis Heute

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Printed material

The following products of Magis, Chair_One design Konstantin Grcic and Air-Chair design Jasper Morrison, are included in the book Design-Atlas von 1850 bis Heute.

Magis website in four languages

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Events

Since some days Magis website is available in languages, that is also in French and Spanish.
Within the end of this year it will be available also in German.
Five languages to meet more and more the demands of our customers, of the architects, of the journalists and of all the people visiting our website everyday.

Cappuccino. Now available

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Products

Cappuccino is now available in stock. It is a bed tray in beech plywood, which can also be used as a low table. Cappuccino was part of Magis catalogue for some years since 1995: now it is in production again, after having been slightly modified to be more practical.

Magis and Domus

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Printed material

In the November issue of the Italian design magazine Domus an interesting article about Magis has come out, which is part of the reviews (reaching the 3rd episode with the Magis file) by Giampiero Bosoni on the state of the small and medium-sized industry, central to the fate of Italian design. Looking at Magis catalogue, Bosoni proposes his review of the last years of Magis ‘ production, focusing with a critical and careful on some products, which according to him represent Magis and its idea of design and project developing in the best way, such as the Steelwood Family by the Bouroullec brothers, the 360° Family by Konstantin Grcic, the low chair Spun by Thomas Heatherwick and many others.

ADI DESIGN INDEX 2010

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Printed material

The collection Trattoria Family was selected by the ADI Permanent Observatory for Design to be included in the ADI Design Index 2010. This volume represents the third and last step of the three-years-selection of the most significant products of Italian design, which will compete for the XXIIth edition of the Compasso d’Oro Award (to be assigned next year).

Magis at I.D.E.A., London

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Events

The rocking chair Voido (design Ron Arad) and the rotating chair Spun (design Thomas Heatherwick) are protagonists of I.D.E.A. (Italian Design Exhibition Area), the exhibtion on Italian Design which is taking place (from September, 24th to December, 20th 2010) at the new and prestigious Hotel Park Plaza Westminster Bridge in London.
This event – which opened on the occasion of the London Design Festival- displays the products of the most important Italian design companies in the public areas throughout the Hotel.

Yearbook Furniture 2011/2012: A preview of the best in upcoming design

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Printed material

The 2011-2012 edition of the Yearbook Furniture gives a preview of the best and most recent design: a great space has been given to some of Magis new items 2010, that is: the chair Mesh (design Tom Dixon), the chair Vigna (design Martino Gamper), the chair Flux (design Jerszy Seymour), the chair Venice (design Konstantin Grcic), the chair Troy (design Marcel Wanders), the stool Steelwood Stool (design Ronan & Erwan Bouroullec), the table Teatro and the chair Aviva (design Marc Berthier).

Big Brother 11 (Italy)

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Events

Magis is protagonist this year also of the Big Brother house: the chairs Chair_One (design Konstantin Grcic) and the low chairs Flower (design Pierre Paulin) have been chosen, in fact, for the living room of the house.

Designed for Kids

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Printed material

The following products of Magis,Trioli, design Eero Aarnio, Ladrillos and Nido, design Javier Mariscal and Mico design El Ultimo Grito, are included in the book Designed for Kids (Edition Braus).

Sitzen

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Printed material

The following products of Magis,360° Chair and Stool_One design Konstantin Grcic, are included in the book Sitzen.

Troy – Now available

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Products

Troy, the stacking chair (design Marcel Wanders) with high relief pattern on its back side, which was launched during the last Salone del Mobile of Milan, is now available in stock in the beech plywood version.

“”She is silly like a child,
She is soft like jelly pie,
She is mysterious undercover and candid unexpected,
She is the hidden open love,
The silent shame of men,
The friendly little devil,
She is an ancient gem.

Hardly hidden, under the surface of time’s fashion… inside… she holds a lacey paradise…
her secret lingerie, waiting to reveal itself to us… before she shares with us her body…
she is a courtesan, a mistress, a playgirl, a lady of the night…celebrating her young fresh skin, daily… and perhaps especially… today… because also today… her most private secrets…are her most generous public gift.””

Marcel Wanders

Magis a la Pedrera

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Events

On last September, 28th at La Pedrera in Barcelona the exhibition “”Mariscal at La Pedrera”” was opened (it will last till January, 30th 2011). This exhibition presents a selection of works produced by Javier Mariscal over a period of 40 years, the last 20 of them in his own studio, the Estudio Mariscal.
The exhibition is divided into six thematic areas to illustrate the many faces of Mariscal’s work. Each of these sections contains, in fact, a series of works of the Spanish artist and one of them presents some of the products designed by Mariscal for the Me Too Collection by Magis (a collection of furniture and objects for children from 2 to 6 years old) such as Ladrillos, Villa Julia, Alma and Julian.

Spun at London Design Festival

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Events

The rotating low chairs designed by Thomas Heatherwick for Magis were the protagonists of a special installation at the Southbank Centre on the occasion of the last London Design Festival (September,18th – 26th 2010).
About 30 Spun seats were available for public use on the Southbank Centre Square for the entire time of the Festival, for adults’ and children’s joy…

Magis at the Shanghai Expo

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Events

Magis products are the protagonists of two events at the Shanghai Expo and precisely:
Spun and Steelwood Chair were included in the exhibition “”Timeless Time””, organized by Federlegno and ICE and coordinated by Change Performing Arts, which took place from September, 9th to 26th at the prestigious location of Three on the Bund.
On display a selection of 99 design objects (furniture and lighting) manufactured by the most important Italian design companies;
On the other side, Air-Chair, Chair_One, Steelwood Chair, Chair First, Pipe Chair and Trattoria Sedia are protagonists of the exhibition “”The city of man – The Italian way of living””, curated by the Triennale of Milan on behalf of the Ministry of Foreign Affairs, currently at the Italian Pavillion of the Expo. In particular, Magis products have been included in the special installation devoted to Made in Italy and its excellence.

One day @ Magis

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Events

The initiative “”One Day @ Magis”” proposed this year by Magis to its sales network keeps going on successfully: an entire day at Magis, to learn in depth its history and philosophy, to come into direct contact with the company, its headquarter and showroom and to attend live the “”birth”” of some of products during the visit to some of Magis’ partners.

Look for Magis’ products, take a photo and send it to us.

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Events

Please send us the photos of the Magis’ products you will meet with during your holidays to the e-mail address mkt@magisdesign.com.

They all will be inserted in our archives and the nicest ones will be also included in the contract section of our website.

Mobile optimized version of Magis website now available

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Events

If you access www.magisdesign.com with your mobile or your smartphone, you will be automatically redirected to the new Magis website, which has been recently mobile optimized.

Only a few clicks and you will be able to consult all information in this mobile website and to keep yourself always up-to-date on Magis.
This new website suits, in fact, to the display resolution of the various mobile devices and allows you to find a sales point, to access to the product section or to read the last news from Magis’ world in the easiest and quickest way.

Magis and the Bouroullecs: Apartment 50, Unité d’Habitation, Marseille

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Events

Collection: Steelwood Family

Apartement 50: Ronan and Erwan Bouroullec called in this simple way their last project, that of an apartment inside the Unité d’Habitation, the building projected by Le Corbusier between 1946 and 1952. The Bouroullecs present therefore their own interpretation of the famous building, furnishing it with the products designed by themselves in their career and above all with the Steelwood Collection designed for Magis. To quote the designers’ own words: »We decided to feature a selection of objects from our collection of designs which seemed to rightly fit in this apartment. As an echo to Charlotte Perriand and Jean Prouvé’s original furniture of the space, it seemed natural to us to arrange the space around the Steelwood Family by Magis – including some chairs, a table and some shelving systems of the already well-known collection«.

Magis and Konstantin Grcic protagonists at the IUAV University of Treviso

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Events

Special lesson for the students of the IUAV University of Treviso: on June, 16th at 2.30 pm at Spazio Bomben of Fondazione Benetton, Konstantin Grcic told about his experience in the design field and about the birth of some of his products, now icons of contemporary design. Konstantin Grcic focused particularly on his relationship with Magis and Eugenio Perazza, Magis’ president, who told some anecdotes on the collaboration with the designer during the conference. From this collaboration Chair_One (now a bestseller) and the more recent 360° Stool and Chair (proposing a new concept of office seating) were born.

Magis, June, 11th 2010 – meeting of “”Design and Creativity Club””

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Events

On June, 11th Magis hosted the first 2010 appointment of the “”Design and Creativity Club”” -promoted by Unindustria Treviso in collaboration with the IUAV University of Venice- having the Swiss designer Franco Clivio as special guest. This meeting – attended by a large audience– is part of the initiatives proposed by the “”Design and Creativity Club”” to explore the importance of experimentation in the modern enterprises. Before the meeting started, he participants could also visit the new Magis headquarter, where the company moved last January.

Magis protagonist at …

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Events

Magis and its products have been recently protagonists of some important events:
of the 63th edition of the Cannes Festival, with Puppy and Voido included in the Arte Longue of the yacht Arte;
of Design Watching, a special exhibition on design in the setting of the last Pitti Immagine Uomo (June, 15th to 18th): a selection of design objects chosen by a group of opinion makers leaded by Cristina Morozzi. A special place was given in this framework to the rotating low chair Spun (design Thomas Heatherwick), launched by Magis among its 2010 news;
of Design Museum in Helsinki with Dodo, Paradise Tree and Downtown furnishing an entire room of the exhibition devoted to Oiva Toikka and his 50 years long design career (from May, 30th to September, 19th 2010).

ICFF, NEW YORK, May, 15th-18th 2010

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Events

Magis participated also this year to the ICFF of New York, where it displayed some of its most recent products, such as Flower, Steelwood Stool, Paso Doble Stool, Spun, to cite only some of them. Magis’ stand was characterised by graphics reminding the spring atmosphere to symbolize the young and dynamic spirit of Magis, always looking for new ideas. Moreover, Magis products furnished as now usual the ICFF Theater (this year the glossy white version with white seat cushion – design Stefano Giovannonni), where some important events took place during the fair time.

ONE DAY AT MAGIS

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Events

Starting from 2010, Magis has proposed a new initiative to its sales network, i.e. “One Day at Magis”: an entire day at Magis, to learn in depth its history and philosophy, to come into direct contact with the company, its headquarter and showroom and to attend live the “birth” of some of products during the visit to some of Magis’ partners. In the last months we hosted at our headquarter groups from Slovenia, from Scandinavia and from Switzerland together with the agents of their corresponding countries of origin. Moreover, Magis is always well disposed towards the world of university and design schools: a group of Korean students of Domus Academy in Milan – currently attending a special training course on Italian design- visited us in fact last April.

Spun – Now Available

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Products

Spun: the rotating chair born from Thomas Heatherwick’s genius, who created a functional chair formed from a single profile rotated through 360 degrees, producing a startling twist on conventional furniture design. Spun has enjoyed a great success on the occasion of its launch during the last Salone del Mobile of Milan and is now available in stock.

Magis and FestivaldelleCittàImprese, Montebelluna-Asolo (TV), 22nd-24th April

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Events

“”Design as competitive factor for the enterprise””

Festival delle Città Impresa, promoted by Nordesteuropa.it and by Corriere della Sera, will involve some towns – symbols of cultural and entrepreneurial life of Veneto, Trentino and Friuli Venezia Giulia on the theme “”Culture enriches us””, an anticipation of North Eastern Italy candidature as European Capital of Culture 2019.

In Montebelluna and Asolo, the Festival proposes the theme “”Design as competitive factor for the enterprise””.

From April, 22nd to 24th the representatives of the most important design companies of this area, some designers and various representatives of institutions and university will discuss the relationship between design, culture and enterprise and between design, sustainability and communication.

On Friday, 23rd of April Asolo Town Hall will host two different round tables on the relationship between creativity and production: the entrepreneurs will be protagonists of the first round table at 6pm (among them also Eugenio Perazza of Magis) and the designers of the second one at 9pm.
The theme of design as competitive factor for the enterprise will be dealt from two different, but at the same time complementary points of view.

During the Festival Magis will also be protagonist of a special exhibition devoted to contemporary design in the halls of the Asolo Town Museum.
A selection of Magis most significant products from its current collection will be on display near the Roman archeological finds, the paintings of the picture gallery and the sections devoted to Eleonora Duse e Caterina Cornaro.
About ten symbolic objects of contemporary design (from Chair_One to Steelwood Chair, from Chair First to Vanity Chair to cite only some of them) will be side by side to the museum collection to create an original parallel path, made of chairs, low chairs and stools designed by internationally renowned designers.

Moreover, Magis will also be protagonist of the Festival in Vittorio Veneto: the spaces of the Auditorium and of the Atelier at Institute Dante Alighieri (seat of the Festival meetings and events) will be, in fact, furnished with Magis products.

Salone del Mobile 2010

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Events

During the Milan Design Week 2010, Magis attended, as by now usual, the Salone del Mobile (Hall 12 Stand C01-D02), where it displayed all its 2010 new items.

Sparkling, Magis and Marcel Wanders

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Events

Besides the Salone, Magis partecipated this year also in the FuoriSalone, where an event for the launch of the chair Sparkling designed by Marcel Wanders has been organised at Spazio Savona 57 in Zona Tortona (April 14th – 19th from 10am to 10pm).

Magis and the Design Week 2010

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Senza categoria

Moreover, Magis’ products will also be among the protagonists of:

– Salone Satellite in halls 22-24 at Fiera Milano (Air-Chair, Flower, Steelwood Chair, Steelwood Table);
– the press lounge and the VIP restaurant at Fiera Milano (Chair First, Table First, Flower);
– the event “”Office Creative Factory, The Italian Way!”” at the Conference Centre of Fiera Milano (Steelwood Chair, Pipe Chair, Chair_One, Vanity Chair);
– Elle Decor Caffè, the temporary restaurant & bar set up by the magazine Elle Decor at Superstudio Più in Via Tortona (Déjà-vu Chair, Chair_One);
– the Cosmit exhibition on design “”Unexpected guests. Yesterday homes, today design”” at Casa Museo Boschi di Stefano in Via Jan (Chair_One, Steelwood Chair);
– the exhibition “”13,798 grams of design”” at Lambretto Art Project in via Ventura (Chair_One);
– the exhibition “”Children Design World”” at Biblioteca Santa Maria Incoronata in Corso Garibaldi (Trioli, Seggiolina Pop, Puppy, Dodo).

This year Magis press release will be available only online: beginning from April, 14th you will be allowed to download images and texts regarding Magis news 2010 through the following link www.magisdesign.com/press2010

Annett

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Products

Annett is a first-rate product.

It is made for a growing section of potential customers.
It has no significant rivals.
The story of Annett is exemplary for its profound design approach and serious-determined-competent work method …

… read more (PDF)

Outdoor Section

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Products

Magis website has recently included a new section: the Outodoor Section, which is completelly devoted to the Magis’ products also suitable for outdoor use.

360° Container and Poppins. Now available!

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Products

Two new Magis products are now available in stock: the drawer on wheels 360° Container, which enlarges the already well-known 360° Family, designed by Konstantin Grcic for Magis and shown last year among Magis new items; the umbrella stand Poppins, another project developped for Magis by the British designers Edward Barber and Jay Osgerby (some images of the moulding process are also available).

“”Ospiti Inaspettati. Case di Ieri, Design di Oggi””

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Events

From March, 11th to May, 2nd 2010 two products by Magis are part of the exhibition on the design of the new millennium organized by Cosmit entitled: “Unexpected guests. Yesterday Homes. Today Design”. The exhibition displays about 200 objects designed from 2000 up to the present time by the most famous international designers in the Four Museum-Houses of Milan. One of these Museum-Houses is Casa Museo Boschi di Stefano, where Chair_One (design Konstantin Grcic) and Steelwood Chair (design Ronan & Erwan Bouroullec) by Magis are currently on show.

Io Donna, “”Il Corriere della Sera”” of 27th February 2010

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Printed material

A full page devoted to Déjà-vu Chair, design Naoto Fukasawa,in the report “”Zuppe & Design””, in the weekly magazine Io Donna, “”Il Corriere della Sera””.

Magis at MoMa, New York

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Events

The 360° Family, designed by Konstantin Grcic for Magis, is enjoying more and more success both on the market and among the opinion makers.
360° Chair and 360° Stool have in fact been recently selected by the Museum of Modern Art of New York for their inclusion in the permanent collection of the museum itself.

Salon Now! Design à vivre Paris 2010

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Events

2010 started for Magis with its now usual participation to Salon Now!Design à vivre, where Magis presented a new exhibition concept, allowing to highlight the features of the products through easy and simple elements such as the image of a wood.The bright colours of the various product collections stood out, in fact, against the black and white image of the wood and these two display levels (the products displayed on the platforms and the wood image in the background) were linked one to the other simply by some coloured lines.
On those same days, Magis products also furnished the Café Intramuros exhibition with some of its products (Striped Poltroncina, Chair_One e Pipe Chair), and to celebrate the 10th years of the Salon Now! presented the works of some important designer for this fair such as Ronan & Erwan Bouroullec, Konstantin Grcic, Jasper Morrison, ecc…

Magis at Palazzo Zabarella, Padua, Italy

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Events

Magis sponsored the exhibition “”Telemaco Signorini and Painting in Europe”” at Palazzo Zabarella, in Padua from 19/09/09 to 31/01/10, providing its products for the relax areas. The exhibition showed the best paintings of the Tuscan artist from the second half of the 80s.