On the occasion of its last edition (June 27th-29th 2008), Pitti Bimbo launched BabyWorld, a completely new area dedicated to design and infant care and culture.
The event of this first edition of BabyWorld was Minidesign, an exhibition curated by Cristina Morozzi and inspired by the Me Too Collection by Magis.
A special selection of furniture and objects by internationally renowned designers, to live and play with, placed in an amusement setting. All dedicated to a child-sized world with a 100% design label.
Among these objects was Trioli (design Eero Aarnio), which has been recently awarded with the Compasso d’Oro ADI award..