Spun Video: the story of an unconventional project with surprising results

When creativity is put into motion and combined with research, the consequences can be truly surprising. This is the case with Spun. In this video, Thomas Heatherwick talks about how this iconic rotating chair came about. It is manufactured by Magis using rotational-moulded polypropylene. When researching symmetrical geometric shapes that rotate, a question came to…

When creativity is put into motion and combined with research, the consequences can be truly surprising. This is the case with Spun.

In this video, Thomas Heatherwick talks about how this iconic rotating chair came about. It is manufactured by Magis using rotational-moulded polypropylene. When researching symmetrical geometric shapes that rotate, a question came to mind: could any of these become a chair? In order to find the answer, it was necessary to break with the stereotypes of what a chair is—a back, seat, and legs—going in a new direction and reworking shapes and materials, testing again and again to then return to the essence of the idea and, finally, the prototype to be presented to Magis.

The result? Just look at the amused, carefree air of those who sit on the Spun chair to understand how beautiful things are sometimes surprising, even for those who create them.

What are 12 red Spuns doing in Copenhagen?

For the occasion of the 3daysofdesign in Copenhagen (24-26 May 2018), an annual event focusing primarily on interior design brands, the iconic Spun chairs from Magis took a leading role in a lively and playful installation at the new BLOX location designed by the world famous architecture firm OMA. BLOX is one of the main…

For the occasion of the 3daysofdesign in Copenhagen (24-26 May 2018), an annual event focusing primarily on interior design brands, the iconic Spun chairs from Magis took a leading role in a lively and playful installation at the new BLOX location designed by the world famous architecture firm OMA. BLOX is one of the main projects of urban development of Copenhagen opened recently with the aim of creating a multifunction space.

Spun captures New York

Great success at New York’s Design Pavilion for the installation dedicated to Spun and created by Herman Miller in partnership with Magis. The exhibition area in Times Square was transformed into a playful and engaging space, with a focus on technological and creative research. When it stands still, Spun looks like a modern sculpture, but…

Great success at New York’s Design Pavilion for the installation dedicated to Spun and created by Herman Miller in partnership with Magis. The exhibition area in Times Square was transformed into a playful and engaging space, with a focus on technological and creative research.

When it stands still, Spun looks like a modern sculpture, but then it transforms into a fun and dynamic chair, playing with the concept of design, and pushing all its boundaries: in tune with the spirit of Magis.

Spun

Rotating Chair. Material: rotational-moulded polyethylene. Suitable for outdoor use.

Rotating Chair.
Material: rotational-moulded polyethylene. Suitable for outdoor use.

Pushing the boundaries of design since 1976.