New, soft, vibrant colours oozing with personality have come to join the Magis world!

Turquoise, yellow and pink for Puppy, the dog designed by Eero Aarnio featuring essential, rounded shapes, and which in these three new delicate shades reminds us of the delightfully soft, playful sensations associated with certain desserts.

Alternating warm and cool shades – yellow, pink, bordeaux, blue and green – instead characterise the new colours offered for the 360° container designed by Konstantin Grcic. These bold, distinct tones interpret the versatile, dynamic character of this practical storage unit on wheels fitted with rotating drawers, designed to optimise space in the office and at home.

How is an idea for a project conceived, developed and implemented?

Education encounters Magis’ experience at the ESAD University in Porto, Portugal, a renowned international design school where Alberto Perazza held a conference and workshop on 17 May.

The event, which is part of a cycle of meetings, was an opportunity to speak about design and creativity to students and future designers and how the designer and the company can achieve these through working together in a coordinated manner. This is then followed by a targeted manufacturing process, which produces unique objects such as Magis’ iconic products, some of which were displayed for the occasion in an exhibition set up in the ESAD university lobby.

Until 31 May, Steelwood Stool designed by Ronan & Erwan Bouroullec and bar stool Tom, design by Konstantin Grcic, will be on display at the U-Joints exhibition curated by Anniina Koivu, at ECAL/University of Art and Design, Lausanne, Switzerland.

The Nivola Museum in Orani (Nuoro, Sardinia) pays tribute to Alessandro Mendini three months after his death, through the ATELIER MENDINI. LE ARCHITETTURE exhibition, curated by Aldo Colonetti. It presents the results of fifty years of projects by this architect, designer and outstanding artist, including the Magis Proust armchair he designed in 2011. Three Magis Prousts are on display inside the exhibition, which is open until 16 June 2019. (ph: Cedric Dasesson)

From 18 May to 15 September 2019, TEHDAS – FABRIK – FACTORY provides a reflection on the factory perceived as a creative space, and on the current role of craftsmanship within the various design industries. Installed at the Fiskars Village Art & Design Biennale (Finland) and curated by Anniina Koivu, it showcases design pieces, including the iconic Chair_One designed by Konstantin Grcic.

Magis is attending the Salone del Mobile 2019 with a space which embraces visitors in a sensation of serenity and sharing. The idea for this new concept, curated by Swedish Studio Note in its second year of working with Magis, is the welcoming classical architecture of the inner courtyards of the traditional Italian palazzo, more specifically Palazzo Ducale in Venice, and of the cloisters. A pursuit of visuals and volumes back in time, through fascinating architectural arrangements around a central courtyard, a generous and inviting space for socialising, yet at the same time intimate and protective, interpreted as the ideal place today for sitting, talking and exchanging ideas or simply taking a break. All around is the colour of water, the unifying element of the lagoon city, which becomes the dominant colour of the stand and its evocative atmosphere.

During the furniture fair week the Magis showroom on Corso Garibaldi will have a set curated again by the firm Note and dedicated to Plato, the new chair by Jasper Morrison. Press preview: Monday 8 April, from 3 pm to 8 pm

Come and visit us in hall 20, stand C15/D14, and at the Magis showroom at Corso Garibaldi 77

The collaboration between Magis and the fashion label Caractère is underway again this year. For the Design Week the windows of the Caractère flagship store in Piazza della Scala are to be fitted out with mirrors from the Vitrail collection. Inside the showroom guests will also have the opportunity for an immersive experience through an installation on the theme of “reflection”.

An invitation-only evening, Tuesday 9 April, will be dedicated to the collaboration between Magis and Caractère and attended by the designer Inga Sempé.

An interesting location, that of the Circolo Filologico Milanese at Via Clerici 10, is to see the presence of Magis throughout DW in the context of the Formations installation by Tarkett. The company, a world leader in innovative flooring and sports surface solutions, has dressed this iconic space with its new iQ Surface vinyl collection.

With their unique design, the Brut sofa and the Piña armchair, in custom versions, the Sam Son low chair and Puppy, the latter in a special finish for the occasion, become the ideal lookout point for visitors who sit down to admire this original installation which explores new creative horizons, going beyond the conventional way of perceiving shapes, sizes and colours.

Those taken in by the attractions of Milano Design Week 2019 will come across Magis products in various locations: at the Salone Satellite, with the First chairs in the two new colours of terracotta and mustard, at the Caffé della Stampa and the VIP Restaurant at the Service Centre of the Salone, as well as in the Red Lounge curated by Studio Lissoni, the large salon reserved for journalists, architects, designers and selected guests.

A selection of Magis Proust armchairs are also to be on show at the Moooi installation at the Mediateca di Santa Teresa in Brera, as a tribute to the architect Alessandro Mendini who died recently.

Want information about the new Magis products at the Furniture Fair 2019?

From 8 April you can download the press release with all the images in high resolution and the texts of the press releases from this link:

www.magisdesign.com/press2019

It’s time for new colours that are warm, cocooning, versatile and timeless!

The chair First with its fluid, elegant lines, design Stefano Giovannoni, wears with a natural spontaneity the two new vibrant colours Magis have chosen for it.

The velvety, refined mustard lends a sophisticated, welcoming air and is perfect for furnishing and completing environments decorated in a wide range of different styles, creating new combinations that provide a positive touch.

And here in the terracotta version it immediately warms up a room. This textured shade evokes nature inducing a relaxing, comfortable mood.

Magis has taken part in the latest edition of H.O.M.E D.E.P.O.T., the annual trade fair dedicated to interior design organised by the Austrian magazine H.O.M.E. held in the historic 19th century location of the former theatrical depot, Semperdepot in Vienna.

From 14 to 17 March, the eyes of the huge numbers of visitors who attended the event in this prestigious location, will at some time have looked upwards and been captured by Jungle_One, the highly original installation featuring essential, unique geometric shapes dedicated to our iconic Chair_One, design Konstantin Grcic.

The Me Too Experience was inaugurated on 13 March at Le Murate in Florence in the presence of Eugenio Perazza. This educational-cum-experiential pathway and workshop for children was designed and planned by Magis in collaboration with the MUS.E Association.

The pathway, an itinerary made up of primary colours, tactile elements and formal proposals featuring animal shapes, was specially designed to provide recreational tools to exercise children’s imagination and allow them to test their cognitive skills whilst having fun.

Magis was selected by Le Murate – Progetti Arte Contemporanea and Selfhabitat Cultura for this important project precisely because of its extensive experience in the area of design for children, the research for which involved collaboration with major international designers and scientific advice from educational experts.

To ensure all the time you spend with friends and family is special, Magis has extended its choice of table sizes in the Milà collection designed by Jaime Hayón and inspired by the shapes of Catalan Modernism.

Alongside the round and square tops in various sizes and wide range of materials, a large 240×100 cm rectangular table is now available with natural or black stained oak top, supported like the others by the unmistakable painted steel tube frame in its characteristic, sinuous shape, which lends it an air of simplicity, lightness and elegance.

A selection of products developed in conjunction with internationally famed designers stole the show on the Magis stand from 5 to 9 February 2019 at the Stockholm Furniture Fair.

This year afforded another opportunity to dazzle visitors with a series of new products displayed inside an exclusive installation developed by the Swedish studio Note, who set themselves the objective of exploring the three-dimensional world of Magis in search of a powerful, intriguing spatial experience that reflects the intrinsic features of Magis products.

But exploration of the Magis world does not end here: the Milan Salone del Mobile is coming up soon!

ph: Note Design Studio

Press release: https://bit.ly/2tkmCAc

The opening of the Magis Germany GmbH subsidiary in Berlin last January has confirmed the importance for Magis of establishing a direct presence in Germany.

This important decision will allow the Company to co-operate more closely with the network of retailers, architects, designers and design addicts, as well as increase brand awareness and the strength of existing relations whilst encouraging the creation of new ones.

ph: Viktor Strasse

The Vitrail collection of mirrors composed of strips in different colours, which draws its inspiration from old Venetian mirrors, has won the Wallpaper* Design Awards 2019 in the “Best Shape Shifters” category.

This major prize is awarded annually by the authoritative magazine, Wallpaper* to celebrate the objects, places and people that have distinguished themselves over the previous twelve months. On this occasion it pays tribute to Magis’ quality, and to its recent, creative partnership with designer Inga Sempé.

The other prestigious prize recently won by Magis is the iF DESIGN AWARD 2019, which it received for Brut (design by Konstantin Grcic) in the product/furniture category.

Brut’s unique, powerful design won over the 67 members of the jury, independent experts from all over the world, after an intense competition in which over 6,400 candidates from 50 countries took part.

From 24 December to 6 January, Magis will be closed for the Christmas holidays.

The company will reopen on 7 January 2019: Merry Christmas and a happy New Year to you all!

Cosmo, Clermont-Ferrand (France)
project: Sbaf

products: Troy and Cyborg design Marcel Wanders, Cuckoo – The Wild Bunch design Konstantin Grcic

Coca-Cola Headquarters, Madrid (Spain)
project: Stone Designs

products: Pipe design Jasper Morrison

Kumu Kanazawa The Share Hotels, (Japan)

photo courtesy: Takumi Ota Photography Co., Ltd.

products: Pila and Officina design Ronan & Erwan Bouroullec

Nexia Audirevi, Milano (Italy)

project: Arch. Sara Viarengo Cleva

Products: Troy design Marcel Wanders, Big Will design Philippe Starck, Milà design Jaime Hayón, XZ3 design Magis

The Me Too collection is like a magician’s hat that keeps producing surprising and colourful objects. But the great thing is that there is no trickery involved. From today, there really are three new products available.

Ready to discover them?

Here’s the first: The Roof Chair, design Spalvieri & Del Ciotto.

A soft, flexible roof to sit on, alone or in twos, or to be used as a slide; a little house to hide in, or a tunnel to crawl through. A game and equally a fun-filled and functional item of furniture, to stimulate children’s imagination and creativity.

And then there is Little Big table which, like the chair from the same collection, can grow apace with your child, thanks to its height-adjustment system. With a sturdy HPL top and a solid wooden frame, this is the ideal table for great little creative kids, at home or in kindergartens.

And here is the third, which is perhaps the biggest surprise of all: Little Big distorting mirrors, design Big-Game, with their distorted reflections.

It is one thing to see your image reflected in a normal mirror, but quite another to see it in a convex or concave one! The irresistible fun of these distortions invites children into an imaginary world, as well as enabling them to spontaneously develop a sense of self-parody.

The Magis Showroom in Tokyo’s Aoyama Building reopened on 1 November with an all-new concept, expanded and revamped by Design Fresco. A large, engaging exhibition space greets visitors into an essential, sophisticated setting, leading them on a journey of discovery through the eclectic spirit of the Magis world.

In addition to the brand’s iconic products, all the latest new designs are featured, such as the Brut collection by Konstantin Grcic, and Inga Sempé’s Vitrail mirrors.

From 22 to 24 November, Magis took part in the Salone del Mobile.Milano Shanghai for the second year running. This event is an increasingly big hit in the Chinese metropolis, and offers a showcase for the best of Italian-made design.

Magis presented a selection of its latest products, including Vitrail, the new and colourful collection of mirrors, design Inga Sempé, Konstantin Grcic’s original Brut collection, and the elegant Officina collection by Ronan & Erwan Bouroullec.

The crowds of visitors had the chance to get up close and personal with products combining functionality, innovation and great aesthetics.

Ph: Salva Mendez

Brut table, design Konstantin Grcic, has won the Archiproducts Design Awards 2018, making its mark in the “Furniture” category due to its strong, original design, featuring a practical height-adjustable trestle structure in cast iron.

This prestigious award is a source of great satisfaction for Magis, once again acknowledging the company’s endeavours and its ability to combine design, research and technology in the creation of furniture bursting with character and full of great features.

Artissima is a contemporary art fair featuring works of the highest level, which draws collectors, art lovers, professionals and the general public from across the globe.

Once again this year, Magis was delighted to support this prestigious event, which breathed life into the pavilions of the Oval Lingotto arena and the city of Turin as a whole from 2 to 4 November, supplying a number of products, including the iconic Spun chairs, design Thomas Heatherwick.

Take a look at the new catalogue for the Me Too collection, and you will be instantly transported to a world made up of magical objects and furnishings—the products of the creativity of international designers who, along with Magis, look at the world through the eyes of children to offer them the things they most dream about. This has resulted in colourful chairs that grow with children, silly animals in round shapes, fish that flutter in the air, a trunk for hiding treasures, and even a rocking horse or a flying carpet to be taken where the imagination knows no bounds. And after so much traveling, it’s nice to hang your clothes on the branches of a tree with birds that play with a cat, choose a book from a skyscraper, and, finally, enjoy some well-deserved rest in your own bed, protected by a colourful tower.

There is much more to discover, with a simple click!

When creativity is put into motion and combined with research, the consequences can be truly surprising. This is the case with Spun.

In this video, Thomas Heatherwick talks about how this iconic rotating chair came about. It is manufactured by Magis using rotational-moulded polypropylene. When researching symmetrical geometric shapes that rotate, a question came to mind: could any of these become a chair? In order to find the answer, it was necessary to break with the stereotypes of what a chair is—a back, seat, and legs—going in a new direction and reworking shapes and materials, testing again and again to then return to the essence of the idea and, finally, the prototype to be presented to Magis.

The result? Just look at the amused, carefree air of those who sit on the Spun chair to understand how beautiful things are sometimes surprising, even for those who create them.

Eugenio Perazza held a talk entitled “Design According to Magis” on 11 October in Osaka, Japan, as part of the Living & Design 2018 trade fair. Alberto Perazza and Toshiyuki Kita also took part in the event.

A large audience of architects, interior designers and students showed a great deal of interest in the talk, which focused on Magis’ view of and the culture of design.

From 4 to 7 October, Magis participated in Warsaw Home – International Interior Design Trade Fair for the first time. It was held at the city’s PTAK Warsaw Expo conference centre. A selection of Magis products created in collaboration with internationally renowned designers were presented during the event, including various chairs and stools for indoor and outdoor, such as Officina and Brut, unique collections featuring elegant lines that are the result of new creative philosophies and extraordinary combinations of materials.

Now in its third edition, the Elle Decor Grand Hotel exhibition/installation, which this year took place from 5 to 21 October, radically transformed the rooms of Milan’s Palazzo Morando, offering the city a place dedicated to hospitality featuring Italian-made excellence.

Magis was one of the partners of this event, with tables and chairs from the Officina collection. Their informal elegance was perfect for furnishing spaces where visitors gathered, had a tea, or a drink.

The theme of this edition was “Invisible Rooms,” and it was a unique experience inside nine rooms designed by Neri&Hu and inspired by Italo Calvino’s book Invisible Cities.

ph: Matteo Imbriani

By imagining “doing with plastic what it’s impossible to do with wood”, Jaime Hayón’s creativity combined with Magis’ know-how led three years ago to the design of the Milà chair.

Flexible and full of movement, it was inspired by the designs of Catalan Modernism, the greatest representative of which was Antoni Gaudí, between the late 19th and early 20th centuries.

Casa Milà provided the main source of inspiration, along with Casa Battló for the design and planning process on which the Milà chair by Jaime Hayón is based. The Spanish artist and designer extrapolated from the unrivalled architectonic language of the great architect the concept of design that does not cover but forms the structure, and colour that does not cover but becomes one with the design, applying this to an everyday object and thereby lending it an artistic expressiveness.

These smooth, dynamic designs are now also expressed in the Milà tables with their painted steel tube frame, which features the project’s characteristic sinuous lines. Available in various sizes and colours and with tops in different materials – HPL, veneered natural oak or Carrara, Marquinia or Emperador marble and in a version also suitable for outdoor use, they are perfect for matching with the Milà chair; their style however is so lightweight and versatile, they can be combined with any type of interior design to freely express Milà’s own unique, vivacious character.

From 7 to 9 September, at the fifth edition of the “Il Tempo delle Donne” (the time of women) event hosted at the Triennale in Milan by Corriere della Sera and based on an idea by La27esimaOra, the subject of happiness was discussed in shows, meetings, workshops and interviews, creating a crucible of stories and ideas.

Magis, a partner in this extraordinary event, furnished areas of the Triennale: from the stage in the main hall, to the art theatre and garden, a careful selection of objects with a unique, eclectic style, such as the Brut sofa, Tibu and Bureaurama stools, Raviolo and Piña armchairs, Bureaurama tables, Folly bench and the iconic Spun, helped to brighten up and render the over 100 appointments featuring around 250 guest speakers welcoming to visitors.

Where’s the best place to have fun surrounded by symbolic objects that spark amazement and wonder, and where even adults can become children once again?

The amusement park, of course!

Inaugurated on 27 July at the Dongdaemun Design Plaza in Seoul, “Lunapark: The Design Island”, curated by Stefano Giovannoni, Cristina Morozzi and Chiara Savino, is one of the largest design exhibitions in Korean history.

This celebration of outstanding international projects designed for children sees many products from the Me Too collection playing a prominent role. Puppy, Happy Bird, Dodo, Pingy, Trioli and Nido, along with the Spun rotating chair and the cast iron Ettore mule, are part of a varied, brightly coloured landscape inhabited by objects that help children discover the world and grow, which just goes to show how good design can be functional and fun at the same time.

The exhibition is open until 6 November.

A series of mirrors made of different coloured segments reflecting images that become unusual and attractive places.

This is the Vitrail collection, result of a new collaboration between Magis and French designer Inga Sempé, presented this April at Salone del Mobile.

A rubber frame available in two colours holds the various pieces together, to make four formats – square, rectangular, oval and round – that can be hung horizontally or vertically or, in the case of the round mirror, even diagonally.

So we have a total of eight versions of refined, original mirrors, great for decorating any room: perfect in the hall to add depth, useful in the bathroom over the washbasin, ideal in the living room over a sideboard. And putting several Vitrail formats together on the same wall amplifies the space, creating a luminous point of interest, enlivened by a touch of vanity.

Troy is a concept of simplicity and comfort that permits practically endless possible variations, playing with different materials, combinations and seat types. This vast and various assortment offers multiple solutions with over two thousand possible combinations of materials (from plywood to polypropylene, to upholstery, etc.), frames (t steel tube or steel rod, with legs, on wheels, on 4 star base, etc., all available with arms) and colours.

And now there is another new stool – a stool with steel structure varnished in gold or copper or with polyester powder coating.

In the spirit of Troy these stools, too, come in a vast choice of materials. But there’s more!

There are three heights available, designed for all spaces, from breakfast bar to bar counter or workstation, offering comfortable solutions for all needs, both home and contract.

Round, rectangular and now oval too!

This contemporary, timeless table that has been in our catalogue for nearly thirty years now has a new choice of dimension with an oval top, in black- or white-coated MDF.

The simple lines of XZ3, with its steel rod frame painted in epoxy resin or chromed – but also gold or copper – once again make this table an indispensable piece of furniture, whose inviting, welcoming look does not dominate and is, therefore, suitable for any room, from kitchen to meeting room.

We wish everyone a relaxing, fun summer – see you again at the end of August!

At home, in a museum, in the office, under a tree or on top of a mountain. These and many others are the places where the new Bureaurama collection created by Jerszy Seymour is perfectly at ease.
A range of stools, high, medium and low, and tables in aluminium and a version in black and white with spray-painted surface or in different fluo colours. Their main features are lightness and the graphic and clean lines, which allow countless solutions to be configured, suitable for work or socialising.

The actual name “Bureaurama” suggests Magis’s conceptual vision of the office as a dynamic and constantly evolving place of work. Since Bureaurama is understood as a space where we can rethink our future, hold discussions and take decisions or simply twiddle our thumbs, doodle and relax.

Magis products can now be displayed through 360 degrees in all the variants available. The innovative system of instantaneous configuration, with high graphic quality, allows the various options of shape and material which make up the chosen product to be selected, giving an immediate visual result.

The new configurator, available on our website, operates on all platforms and can be used with any desktop and mobile device. A surprising and dynamic online tool for seeing your chosen Magis product in real time, anywhere and with a few simple clicks.

Magis is once again at the Design Pavilion in New York, an installation held from 12 to 20 May, with a manifestation of bright colours, organic shapes and a playful mood, proposing products with an original design which are an unmistakable expression of the innovative use of different materials and production techniques.
Visitors were able to sit on Chair_One, a seat designed by Konstantin Grcic, which combines structure, logic and comfort, and also on Milà by Jaime Hayon, with simple, sinuous shapes. In Times Square there was a race to grab the Spuns designed by Thomas Heatherwick or take a selfie with Eero Aarnio’s Puppies.

This year Magis, in partnership with Herman Miller, exclusive distributor for the US and Canada, for NYCxDESIGN aimed to involve local design schools and design students in the development of the visual design of an installation created following the Magis Mural Competition, curated by Arts Thread International, at the Design Pavilion. The three winning designs were selected by a jury made up of Ilene Shaw (founding producer, Design Pavilion), Harry Allen (design creative director, Design Pavilion) and Barbara Minetto (communication & marketing manager, Magis).

29 May last, in Suzhou, China, as part of the Jinjilake Biennale 2018, our iconic rotating chair Spun was key player in an event attended by Alberto Perazza.

A large crowd of architects, interior designers and students took part with interest in the lecture, with a discussion on how the Spun design was born and developed as the product of a joint project with the archistar Thomas Heatherwick.

For the occasion of the 3daysofdesign in Copenhagen (24-26 May 2018), an annual event focusing primarily on interior design brands, the iconic Spun chairs from Magis took a leading role in a lively and playful installation at the new BLOX location designed by the world famous architecture firm OMA. BLOX is one of the main projects of urban development of Copenhagen opened recently with the aim of creating a multifunction space.

The magic of the Magis stand, a small idealised city inspired by the works of Andrea Palladio, among the winners of the Salone del Mobile.Milano Award, is presented once again in videos on our YouTube channel, which show again some of the more significant moments together with interviews of the designers and the architect of Note Design Studio, who designed the exhibition space.

Take a short break – happy viewing!

Magis is one of the winners of the Salone del Mobile.Milano Award, a prize awarded by a jury composed of internationally renowned personalities to companies whose designs, products and trade show installations are distinguished by the quality and innovation of the creative and production process, the technology introduced or developed, communication and outfitting.

The official reasons for the granting of this important award to Magis:

“A little ideal city, inspired by the works of Andrea Palladio, with unmistakeable references to other great Italian visionaries such as Giorgio De Chirico and Aldo Rossi – the Magis stand is a perfect example of urban environment. Iconic products, together with new ones, live and communicate in this open space where one might be a visitor or perhaps a protagonist of this magical story”.

Magis’s exhibition design project at the Salone was a product of the collaboration between the company and Note Design Studio in Stockholm.

Inspired by the work of the celebrated Renaissance architect Andrea Palladio and his iconic masterpieces, Magis’ exhibition design at the Salone del Mobile is the fruit of a new partnership between the company and Note Design Studio in Stockholm.

Conceived as a small ideal city, featuring muted archetypal tones alongside more sophisticated hues, the stand is an original and harmonious space, in which products communicate with one another and with the guests, in a lively but relaxing exchange.

Together with a selection of iconic products, some brand-new arrivals will be making their debut: a collection of cabinets and drawer units developed by Konstantin Grcic in collaboration with Fami, and a collection of sculpture lamps created by Oiva Toikka in collaboration with Iittala.

This year also marks the celebrated return of Jasper Morrison, presenting his new chair, and the beginning of our collaboration with Inga Sempé, who has created a collection of mirrors for Magis. The Me Too collection is also expanding with new, original products designed by Blaise Drummond, Spalvieri & Del Ciotto and Big-Game.

Come and see them all for yourselves!

We look forward to welcoming you in hall 20, stand C15/D14.

ph: Diego Alto

Pallas, Sulo, Siiri, Kirassi and Palturi are all sheltering in hollow tree trunks, lighting up a dark forest in a night-time diorama that creates a dreamy atmosphere.

This is the Linnut installation (the Finnish word means “birds”), presented by Magis in its Corso Garibaldi showroom for Salone del Mobile.

The five sculpture lamps, two of which come in two different sizes, represent Magis’ first foray into the world of lighting. Made of rotationsl-moulded polycarbonate, they were designed by Oiva Toikka, based on Birds, the famous blown-glass collection created by his sensational imagination, and produced for Iittala from the 1970s.

ph: Diego Alto

At the space in Via Rosales 5, from 17 to 22 April, Magis presents Chess, the original collection of sheet-metal furniture designed by Konstantin Grcic and developed in close collaboration with Fami, an Italian company that is among the world leaders in the metal furniture sector.

The starting point for this project was a category of furniture normally associated with robust cabinets and drawer units. It was quite a challenge for Magis, which adapted the potential applications of this furniture for home use, softening the pieces with carefully-conceived alterations. With the tactile touch of solid oak handles, in contrast with the sheet metal, and the deep-set base plinth – again in solid oak – which elegantly lifts the pieces off the floor and gives them a lighter look.

ph: Diego Alto

There are a number of unmissable events involving Magis in this Milan Design Week 2018 that offers so much to discover.

Officina, Brut, Folly, Big Will and Milà, together with other iconic pieces from major brands, will be furnishing the Superloft at Superstudio Più – Via Tortona 27, a home design by Giulio Cappellini.

From 16 to 25 April in Piazza Duomo, in front of the Palazzo Reale, Puppy will be part of the Living Nature–la Natura dell’abitare installation curated by Studio Ratti.

At the Design Answers exhibition, organized by ADI Lombardia with the Region of Lombardy at the Belvedere in Palazzo Lombardia, our Trioli chair is on display alongside a selection of 20 objects linked to the Compasso d’Oro award.

Our products have also been chosen for the window displays at Caractère in Piazza della Scala and Lubiam 1911 in Via della Spiga.

You will come across Magis products in innumerable locations: in the Salone Satellite, the Caffè della Stampa and the VIP Restaurant at the Salone Service Centre, in the Salone’s Red Lounge, the large venue reserved for journalists, architects, designers and selected guests, and at the gala dinner organized by Interni magazine in partnership with Audi.

Keep up to date with all the latest news from Magis at Salone del Mobile 2018!

From 16 April you can download our Press Release complete with all the high-res images and articles, via this link:

www.magisdesign.com/press2018

Can a solid, sturdy material with an unprocessed look such as cast iron be used in contemporary furniture to give an elegant, original result?

Meet Brut, the new collection created by Konstantin Grcic: drawing inspiration from the industrial use of this alloy, which is mainly utilized as a structural material in bridge building and as a pedestal for heavy machinery, the plain, robust cast-iron structure is pleasingly combined with marble and the other materials used for the table tops, the wooden bench-seats and the fabrics chosen for the upholstery, creating a casually reassuring sense of hospitality.

A surprising combination of almost contradictory materials and techniques.

Hence the name “Brut”!

The word brings to mind both something unprocessed, in the raw, and also the full, part-sour-part-fruity flavour of a renowned type of wine full of fine bubbles that tickle the palate.

With its original, fresh, feisty style, it encapsulates a sense of function and aesthetics that speaks volumes about the era we are living in, and it is instantly likeable, leaving people with a clear memory both of it and of the place where they saw it.

Conceived particularly for comfortable public spaces in which to rest, relax and socialize, the Brut collection includes tables of various shapes and sizes, including one with a height-adjustable trestle structure (some are also suitable for outdoor use), two benches, an armchair and two sofas made with a range of different fabrics and colours.

Brut Collection

The Stockholm Furniture Fair, from 06 to 10 February 2018, is once again an occasion for Magis to amaze with a series of novelties, among which the upsholstered collections Officina (design Ronan & Erwan Bouroullec) and Brut (design Konstantin Grcic) and the stools Sequoia (design Anderssen & Voll).

Moreover, Magis presents for the first time a unique exhibition project developped by the Swedish design studio Note, whose approach to product and space design – so stated Barbara and Alberto Perazza- “has always been much appreciated by us, so that we found  that nobody better than them could have interpreted our stand design.”

Studio Note explains in this way their approach to Magis: “We set out to create a space filled with archetype undertones and sophisticated top tones at the same time. Inspired by Italian architect Palladio, we created  therefore a beautiful and welcoming place for both visitors and Magis products.”

ph: Staffan Sundström

Once again this year, Magis took part in the Internationale Möbelmesse in Cologne (15-21.01.2018), during which it presented a series of new displays at its Design Post showroom.

ph: Studio Eye

In line with Magis’ tradition, next year the company will be a strong presence in some of the most important international trade fair events.

Starting right away with the Internationale Möbel Messe in Cologne, from 15 to 21 January 2018, during which it will present a series of new displays at its Design Posts showroom.

The subsequent event will be at the Stockholm Furniture Fair, from 6 to 10 February.

On 29 November an event was held at the Magis Flagship Store in Hong Kong, attended by Alberto Perazza and numerous guests, to present some of the latest new arrivals by Magis, as well as some iconic old favourites. From the Officina and Brut collections (designed respectively by Ronan & Erwan Bouroullec and Konstantin Grcic), to Sequoia stool (design Anderssen & Voll), right up to the Leaves collection of screen-printed art (design Blaise Drummond).

Officina sofa (design Ronan & Erwan Bouroullec) is among the winners of the Archiproducts Design Awards 2017. Now in its second edition, the award celebrates state-of-the-art international design.

The jury was made up of forty international architecture studios, photographers and Archiproducts team members, who were looking for designers who had sought out innovative solutions and shown a particular ability to define or foresee usage scenarios: Officina sofa is the embodiment of these concepts, with its harmonious lines combining Italian design and traditional craftsmanship.

From 23 to 25 November, Magis took part in its first Salone del Mobile.Milano Shanghai, a showcase of Italian-made design excellence held for the second time in the Chinese metropolis. Magis had a lot of visitors and events lined up, including one in true Fuorisalone style, held on 24 November at Paper, a multifunctional space decorated entirely with Magis products.

An XXXL version of Puppy (design Eero Aarnio) was created for the occasion; the iconic mascot of the Me Too collection welcomed guests as they entered the venue.

ph: Salva Mendez

The Coexistence showroom in London has been a reference point in contemporary interior design since 1974. It is currently hosting the exhibition “Process: Parts to Products” (running until 22 December), presenting a selection of new ideas and successful pieces from the Magis collection, as well as revealing the different stages of production that go into the making of Piña chair (design Jaime Hayón) and Officina chair (design Ronan & Erwan Bouroullec).

Attending the inauguration of the exhibition on 9 November were Alberto Perazza along with a large number of architects, designers and journalists.

Magis has always attentively supported cultural events and initiatives, and from 2 to 5 November it made its debut in an in-kind partnership with Artissima, the Italian contemporary art fair par excellence held in Turin, where it supplied a number of its products, including Folly sculptural benches (design Ron Arad) and the refined Traffic collection (design Konstantin Grcic).

This partnership created new contacts between Magis and the world’s most innovative artistic proposals, as well as a select public of art lovers, collectors and trendsetters.

ph: Perottino-Alfero-Bottallo / Artissima 2017

On Monday 6 November the Magis showroom in Torre di Mosto held a very tasteful event, the presentation of Nero Magis, the Perazza family’s latest initiative in collaboration with Walter Filiputti, estate manager, winemaker, writer and a university teacher of wine language and communication.

Nero Magis springs from the desire to bring to the wine world the same vision which underpins Magis’s design. To transcend, do more, create something unique and universal. An exciting challenge which became a reality by combining two Colli Orientali del Friuli wines that convey the dual soul of this celebrated Italian DOC zone. One is international, Merlot; the other is native, Pignolo, a rare vine that dates back to the Middle Ages and was in fact revived and replanted by Walter Filiputti.

Two are also the tones, one softer and the other more intense, which blend in Nero Magis after barrique-ageing for 24 months and lengthy ageing in the bottle. A harmony that fascinated the guests at the tasting of the 2014 vintage, the first step in Magis’s new progress in this sector in a mixture of tradition and innovation to contribute ever more to improving the quality of life.

neromagis.com

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instagram.com/nero_magis_official

The Magis showroom in Osaka was officially opened on October 5 in the presence of Alberto Perazza and a large audience of architects, interior designers, journalists and design lovers.

Located on the ground floor of the Dojima Building 1F, which was built in the 1920s in the city centre, the Magis showroom was designed by Toshiyuki Kita and hosts a selection of products ranging from the brand’s time-honoured icons to the very latest designs.

Magis design continues to attract awards and generate satisfaction. Marcel Wanders’s Cyborg Daisy chair was given the 2018 German Design Award and, again for the Furniture category, the Stanley chair by Philippe Starck attracted a Special Mention. The awards ceremony takes place on February 9, 2018 in Frankfurt.

The Milá chair (design Jaime Hayón) has been selected for the 2017 ADI Design Index, the second volume in the cycle of publications listing the products competing for the 2018 Compasso d’Oro.

Magis once again took part in this year’s Love Design, an exhibition promoted by AIRC (Italian Cancer Research Association) in association with ADI (Industrial Design Association) in support of cancer research. Together with 60 other companies, Magis donated a number of its iconic designs, which were displayed and sold, 20-22 October, in the Fabbrica del Vapore building which Milan City Council provided free of charge.

The funds raised will be used to finance three study grants of €75,000 each for three young Italian researchers.

The Royal Academy America gala celebration was held on September 26. Guests of honour included the performance artist Marina Abramovi?, businessman Aryeh B. Bourkoff and architect Thomas Heatherwick, who designed Spun for Magis.

Herman Miller, Magis’s partner for the U.S. and Canada, donated five of these sculptural, light-hearted seats and at the end of the event they were offered for sale by auction to the gala’s 350 prestigious guests. The proceeds were donated to the Royal Academy of Arts, the institution founded in 1768 that focuses on teaching and promoting the visual arts.

The fruit of our partnership with Ronan & Erwan Bouroullec, the Officina collection creates a new furnishing language, a blend of industrial culture and craft manufacturing. An ongoing collection now enriched with new elements: a bench, a low  chair and an upholstered range (two- and three-seater sofas, an armchair and an ottoman) to create settings with an even more complete, appealing look.

Also, new colours for Steelwood Chair, another Bouroullec duo design, and for Chair_One, designed by Konstantin Grcic: two more successful products for Magis.

After a few year’s absence, Magis returned to 100% Design, the United Kingdom’s biggest design trade show, and presented a selection of its latest seating: from Ronan & Erwan Bouroullec’s Officina collection to the friendly, sustainable Substance chairs by Naoto Fukasawa and the ultra-clean silhouette of Sequoia stools by Anderssen & Voll, not forgetting Jaime Hayón’s elegantly dynamic Milá chair.

Edifice, one of the first design showrooms in Paris, hosts a special display of Magis’s new designs for 2017 with the latest creations from Ronan & Erwan Bouroullec, Konstantin Grcic, Anderssen & Voll, Blaise Drummond and many more. Open until December. The opening, on September 7, was attended by the Bouroullec duo and many members of the general public.

Magis’s latest products were also a success in Oslo at the Designers Saturday event, 8-10 September, with a display held in the Next Level Design showroom.

A passion for culture, the arts and photography. This is a value which Magis shares with Casa dei Tre Oci, a magnificent example of 20th-century Venetian architecture now devoted to exhibitions and events centred on the languages of contemporary living. Through the Tre Oci Club, a network of high-end Italian manufacturers, Magis gives concrete support to this organisation, which in addition to exhibitions of the work of the world’s leading photographers also holds workshops and training courses for the new generations.

To mark its twentieth anniversary, the German magazine AD featured a special version of Ettore in its September issue. Ettore is Magis’s iconic mule symbol, which became a decorative object designed by Konstantin Grcic to celebrate the company’s fortieth anniversary.

Only 20 Ettores were made, in a particular green shade especially chosen by the designer and also used for his Brut collection. The limited edition sold out in just a few days. What will Magis’s next special edition be?

Three new Magis products are available, designed by major international creative talents.

The Me Too children’s designer collection welcomes Little Big (design Big-Game), an adjustable-height chair for tiny tots, with a comfy plastic shell seat and a solid wooden frame.

Again for Me Too, Blaise Drummond has created the Leaves screen prints with patterns of leaves which the artist gathered in his courtyard, symbolising the beauty to be found everywhere, printed on 100% cotton, 285g Fabriano Rosaspina luxury paper.

The Sequoia stools (design Anderssen & Voll) conjure up the idea of an idealised tree or a bicycle. Polyester-painted steel, available in two heights and many different colours.

Magis closes for holidays from the 7^th to the 27^th of August inclusive.

We wish you a happy summer and look forward to seeing you in September.

FAZ Magazine, the supplement to the Frankfurter Allgemeine Zeitung, dedicated the cover of its May 2017 edition to Eugenio Perazza, founder of Magis, his son Alberto and daughter-in-law Barbara Minetto, portrayed among some of the most iconic Magis models, including Tom and Jerry, Chair_One and the famous Puppy from the Me Too children’s collection.

Inside the monthly publication, an article takes readers on a journey through the history of Magis, from its debut in 1976 to the new generation, guided by their key values: continuity, innovation and love for their work.

FAZ Magazin May 2017

Great success at New York’s Design Pavilion for the installation dedicated to Spun and created by Herman Miller in partnership with Magis. The exhibition area in Times Square was transformed into a playful and engaging space, with a focus on technological and creative research.

When it stands still, Spun looks like a modern sculpture, but then it transforms into a fun and dynamic chair, playing with the concept of design, and pushing all its boundaries: in tune with the spirit of Magis.

The new Magis products presented at the recent Salone del Mobile, including Brut upholstered seating and the Officina collection, starred in a special staging at the Miolo concept store in Porto, a space inaugurated in 2016 and dedicated to the latest trends in international design and lifestyle.

A conference was held to mark the event, attended by Alberto Perazza as well as a packed audience of architects, interior designers and journalists.

Magis’s stand at the 2017 Salone del Mobile is centred around a museum-like concept expressed comprehensibly through light structures and different colours for each area. Together with the continuing story of a number of our successful collections, such as Officina (design Ronan&Erwan Bouroullec), Brut (design Konstantin Grcic) and Bureaurama (design Jerszy Seymour), we also present brand-new products: Sequoia (design Anderssen&Voll), the Milà tables (design Jaime Hayón), Masks (design Benedetta Mori Ubaldini) and Leaves (design Blaise Drummond).

Come and see them first in Hall 20 stand C15/D12.

The title of the exhibition in the Magis showroom – Corso Garibaldi 77, until 22 April – was inspired by Orwell’s famous novel. Curated by Konstantin Grcic, the exhibition is devoted to the designs he has developed with Magis in a creative partnership spanning fifteen years. From Chair_One, now a veritable icon, to Ettore, the cast-iron mule made for Magis’s 40^th anniversary as a symbol of the company’s tireless spirit, and other products interpreted as personalities with their own life.

An invitation-only cocktail party will be held on Tuesday 4 April at 8 pm with the designer and the entire Magis world. The partner for the evening is Puiatti, the renowned estate in the Collio zone of Friuli and for over fifty years at the forefront of the winemaking world.

Furthermore, on the occasion of the Milan Design Week, Magis will sponsor Brera Design District, now in its 8^th year, which promotes designing and design culture at Fuorisalone.

Magis features in multiple Milan Design Week events. At the new venue, The Mall – Porta Nuova, 4-8 April – its products appear in all the areas of Space & Interiors 2017, the MADE Expo event devoted to architectural materials and finishes. Magis takes part in the Triennale Design Museum, whose theme this year is designing for children, and will be showing its Me Too collection, a giant version of Puppy will be placed in the foyer, plus a five-metre cardboard whale from the My Zoo collection.

Magis appears in the Material Immaterial exhibition-event promoted by Interni magazine at the Università Statale (3-15 April) and at Salone Satellite (Halls 22-24), which celebrates 20 years of creativity. The company also takes part in the DeLightFuL (Design, Light, Future, Living) exhibition in Hall 15, with a special two-seat version of the Traffic chaise longue. Magis products can also be seen in the Caffé della Stampa and in the VIP Restaurant at the Salone’s Services Centre, in the LBM 1911 store in Via della Spiga and in Archiproducts in Via Tortona.

Like to know about Magis’s new designs at the 2017 Milan Furniture Show?

As from April 4 you can download our press release, complete with hi-res pictures and media release texts, at: www.magisdesign.com/press2017

The Cyborg family welcome the new Cyborg Daisy chair. Designed once again by Marcel Wanders, and again with a polycarbonate seat and legs, this version features a painted aluminium backrest, for a distinctive combination of industrial and artisanal elements.

Suitable for a diverse range of settings, from domestic to contract, Cyborg Daisy can also be used out of doors.

We are pleased to present two new catalogues: the supplement to the Magis Home catalogue, with the latest new products in our collections, such as Milà, Officina, Substance, Stanley; and the Outdoor catalogue, dedicated entirely to our proposals for life in the open air.

Both are jam-packed with photos that show the different possible uses for the various models in a range of situations. The catalogues are also available in a digital version, on the downloads page of the Magis website.

From 8 to 11 March, Magis took part in Design Shanghai, Asia’s biggest international fair for the sector. In addition to exhibiting its products at the Shangai Exhibition Centre, the company was at the forefront of two events: a cocktail party for interior designers, architects and journalists at Paper,

a co-working space that includes some Magis furniture, and an event organized at the Design Republic showroom, with a round table that included Alberto Perazza.

On 2 March, to mark International Italian Design Day, Magis and its products took part in an event promoted by ADI, Milan Triennale and the Italian Ministry of Foreign Affairs, at the residence of the Italian Ambassador in Mexico City.

Meanwhile, at Palazzo della Farnesina in Rome, a year-long exhibition was opened, focusing on Italian Design, with a selection of products that have won the Compasso d’Oro award: among them the rotating chair Spun, designed by Thomas Heatherwick, a worldwide success from Magis.

Stanley (design Philippe Starck) is now in stock and available.

In this design, one of the most iconic chairs in the world has been reinvented, the director’s chair, which was first created in the late nineteenth century, and is universally associated with Hollywood movies.

“A chair with high-tech elegance, which rediscovers the timelessness of the director’s chair,” is how Philippe Starck defines it.

Indeed, with its distinctive single scissor-cross support in fibreglass-reinforced polypropylene and its seat and back in an extremely technical, high-performance fabric, Stanley is the first folding chair to have passed the most rigorous strength and stability tests on both sides of the Atlantic, and is suitable for a practically infinite range of uses, both indoor and outdoor, domestic and contract.

Green Week, scheduled to run from 28 February to 5 March, is an event dedicated to the green economy and to companies in the Triveneto area who have shown excellence in the field of sustainability innovation. The committee promoting the event has assigned the Radical Green Award 2017 to Magis “for the merits that the company has accrued over the years in terms of eco-sustainability and green thinking”.

The award ceremony will be held at 6 pm on Friday 3 March, at the Auditorium of Trento University’s Faculty of Arts and Philosophy.

Once again in late January and early February this year, Magis took part in two events: the Internationale Möbelmesse in Cologne (16-22.01.2017), during which it presented a series of new displays at its Design Post showroom; and the Stockholm Furniture Fair (07-11.02.2017),

where it presented some of its latest new products, including the Milà chairs, designed by Jaime Hayón, who was nominated Guest of Honour at the 2017 edition of the fair.

Coinciding with Stockholm Design Week, on 8 February the Nationalmuseum Design inaugurated the second stage of an exhibition (running until 23 April), promoted last year by the Design Museum of Helsinki, and dedicated to Eero Aarnio and the works he created over the course of his extraordinary and lengthy career.

Among these were the outstanding pieces developed for Magis’ Me Too collection, such as Puppy, Trioli and Happy Bird.

Magis will be closed for the Christmas holidays as usual from 24 December 2016 until 8 January 2017.

The company will reopen on 9 January 2017.

Merry Christmas and a happy New Year to you all!

Following the candelabras, we now also have in stock the other accessories from the Officina collection, launched at the last Salone del Mobile: the coat stands, clothes valet and mirror.

Also available is the bar-supported seating system from the Troy collection, which further expands the range of products in this line, offering solutions to meet all needs.

On the Magis website you will find two new videos, one focusing on Chair_One, the other on Naoto Fukasawa.

In the first one, Konstantin Grcic talks about the creation of Chair_One, an absolutely unique chair, with a shape that is the fruit of a long period of study and preparation, sketches, card models and prototypes, before finally being produced in die-cast aluminium. Plenty of space is dedicated to the production of the seat, guiding us through the different phases, and thus bearing further witness to the complexity of this product.

The second video, meanwhile, is an interview with Naoto Fukasawa, who talks about his work as a designer for Magis, and focuses particularly on Substance chair, his latest new product for the company, as well as on the creation of Déjà-vu, a simple, minimalist, yet highly iconic stool.

On 24 November, the Design Museum in London inaugurated its new location on Kensington High Street, and for the first time in the museum’s history, a permanent free exhibition has been set up: “Designer Maker User” looks at the development of modern design through these three interconnected roles.

In this prestigious and breath-taking setting, as many as four Magis products are present: Spun (designed by Thomas Heatherwick), Magis Proust (designed by Alessandro Mendini), Voido (designed by Ron Arad) and Chair_One (designed by Konstantin Grcic).

Once again this year, Magis took part in Open Factory, the biggest open-doors event in the world of industrial and manufacturing culture in North-Eastern Italy. Now in its second edition, the event saw the involvement of a remarkable 70 companies from the region.

On Sunday 27 November from 3 pm to 7 pm, a large crowd took part in the three guided tours of the company, which presented Magis history and philosophy.

Coinciding with Tokyo Design Week, the Magis Showroom in Tokyo hosted an exhibition entitled Animal Farm (running until 7 November) curated by Konstantin Grcic, and dedicated to the products designed by him during the years he has been working with the company: from Chair_One, the first product developed for Magis, which soon became a real icon, to Ettore, the cast iron mule developed for Magis’ 40th anniversary. The mule has been the company’s symbol for years, reflecting its humble and tireless spirit, which keeps going even when the road becomes steep.

A life-size Ettore was produced for the store windows.

On 27 October an event was held, attended by Konstantin Grcic and Alberto Perazza, as well as numerous guests.

For the third edition of the ‘Chairity project’, the charity event conceived by our Australian partner Cult, 16 artists from various disciplines were invited to revisit and personalize the chair Officina (design Ronan & Erwan Bouroullec).

The diversity of the creatives involved resulted in a vast array of reinventions of the chair, which then formed a travelling exhibition at the Cult showrooms in Sydney (17 to 20 November) and Melbourne (24 to 27 November).

The inauguration of the exhibition on 17 November was attended by Alberto Perazza, and included the launch of an online auction, the proceeds of which will be donated to charities chosen by the artists themselves.

Magis continues to feature in a series of events in various cities to mark the occasion of the company’s 40th anniversary.

Three events were held in November, one on the 9^th at the ECC Showroom in Auckland, one on the 17^th at the showroom of our partner ICA in Istanbul, and the third on the 24^th at the Magis Showroom in Hong Kong.

To mark its 10th anniversary, Hotel nhow Milano invites us to take a trip of discovery through its art-and-design-devoted soul with I Love Nhow, a collective exhibition to celebrate this special birthday, running until next spring, in which the stars are the artists, designers and brands – including Magis – that have raised this hotel to its status as a major Milanese exhibition space over the years.

The new collective exhibition, curated by Elisabetta Scantamburlo, was inaugurated on 10 November, and will be open to the public until 19 March 2017. Among the products featured are a number of iconic pieces from Magis, including Chair_One, Steelwood Chair, Spun and Puppy.

Following the Officina tables, chair and stools launched over the past two years, this year the collection has expanded further with a series of accessories (from candelabras to coat stands to a clothes valet and a mirror). All these pieces feature a forged iron structure, with the allure of a raw material handed down through the centuries, alive, with those slight imperfections that once again make each item in this collection unique, with a profoundly refined and elegant spirit.

Now in stock are the table-top candelabras (in three sizes) and the floor-standing versions (with three options: one, three or six branches).

Magis recently received the German Design Award in the Furniture category for Officina chair (design Ronan & Erwan Bouroullec) as well as a special mention for the chair Substance, in the same category. In addition to the award for the chair, the tables from the Officina collection were selected for inclusion in the ADI Design Index 2016, the first issue in the series that lists the products nominated for the ADI Compasso d’Oro 2018.

During Orgatec, the international trade fair specializing in office furniture, held from 25 to 29 October, Magis presented new displays at Design Post in Cologne, featuring all the latest new products from our collections.

On 27 October a cocktail party was held for architects belonging to the BDIA (Bund Deutscher Innenarchitekten), ending with a prize draw to win an Ettore: the mule which has been the company’s symbol for years, and was recently transformed into a special product to mark its 40^th anniversary.

On 19 and 20 October, Magis celebrated its 40^th anniversary at the RED venue (Reunión Empresas de Diseño) in Madrid, with an installation including both the latest new products, such as Milà (design Jaime Hayón), and iconic products like Chair_One (design Konstantin Grcic).

Also on 19 October, an event was held, attended by Alberto Perazza, Managing Director of Magis, illustrating the brand’s 40 years of Italian-made creativity, and toasting this milestone with the large group of architects, clients and journalists that took part in the evening.

From 30 September to 16 October, the major nature park Suncheon Bay Garden, near the city of Suncheon in South Korea, was the setting for an exhibition focusing on outdoor life, entitled “Creative Garden Show”, with conception, staging and selection of objects overseen by Alessandro and Francesco Mendini.

In addition to numerous Magis Proust (design Alessandro Mendini), the exhibition included a range of Magis products, from Chair_One to Sam Son, to Voido, as well as various objects from the Me Too collection.

Magis has always attentively supported cultural events and initiatives, and this year it is sponsoring the 34^th edition of the “Le Immagini della Fantasia” exhibition, inaugurated on 22 October at the Casa della Fantasia in Sarmede, Italy, which each year welcomes hundreds of illustrators, authors, publishers and books, offering a panoramic overview of the world of children’s illustration.

Magis took care of the staging of a number of spaces within the Casa della Fantasia, as well as promoting several workshops entitled “Me Too – Budding Artist”, presenting a cardboard stool and table, on which this year’s guest illustrator of honour, Guido Scarabottolo, drew the outline of a picture, before leaving its completion to the imagination and creativity of the children taking part.

This year Magis sponsored the 10^th edition of the Commercial Interior Design Awards, a prize given to designs, design companies and designers themselves whose work particularly contributes to the Middle-Eastern design industry.

The award ceremony took place on 21 September in Dubai, at the exclusive Joharah Ballroom in the Madinat Jumeirah Resort, and was attended by a remarkable 760 guests.

The chair Troy (design Marcel Wanders) is a concept of remarkable simplicity and comfort that gives shape to practically endless possible variations, playing on the use of different materials, combinations and seat types.

Now this chair comes in a new version with wooden legs, which once again can be combined with the different types of seat (in wood, polycarbonate, polypropylene, fabric-covered, etc.).

On 29^th September at the Magis Showroom, Corso Garibaldi 77, Milan, an event was held focusing on Naoto Fukasawa and the collection Substance, which has been featured in a special series of window displays at the showroom.

Starting from 7.00 pm, Naoto Fukasawa chatted with Eugenio Perazza and design historian Vanni Pasca about his work with Magis and the conception and creation of Substance, the most recent collection to arise from his collaboration with Magis, which began almost 15 years ago with the now-iconic Déjà-vu stools.

Magis continues to feature in a series of events in various countries to mark the occasion of its 40^th anniversary.

The boutique at the Centre Pompidou in Paris invited Magis to celebrate its 40^th anniversary with a special event, held on 3^rd September and attended by Eugenio Perazza, Alberto Perazza and Barbara Minetto as well as a many guests, including numerous journalists.

Furthermore, from 3^rd September till 3^rd October, the boutique’s windows were home to an exhibition of Magis products, taking us through the history of the company as well as presenting its more recent collections.

For the occasion Magis has also made a special version of the famous Chair_One, designed by Konstantin Grcic in 2003, in a special colour chosen by Grcic himself.

On 15^th September at 7.00 pm, a conference was held entitled “Public Design”, attended by Eugenio Perazza and Ronan Bouroullec. It was hosted by the Pavillon de l’Arsenal in Paris, the first information, documentation and exhibition centre dedicated to the architecture and planning of the cities in the Paris metropolitan area.

The evening was moderated by Chantal Hamaide.

To celebrate Magis’ 40^th anniversary, Dimensione, our partner in the Philippines, organized an event at its Manila showroom, in partnership with the Secret Fresh art gallery. The event was entitled “The Unbeatable Rocky”, since its star feature was the iconic rocking horse Rocky (design Marc Newson) from the Me Too collection.

14 Filipino artists with ties to Secret Fresh gallery reinterpreted Rocky, creating 14 different versions of it, which were exhibited at the Dimension showroom from 4^th August to 4^th September.

Magis is successfully active in the world of social networking, with a constantly-expanding presence on Pinterest.

Keep following the Magis world and all its new proposals!

Fish, the sculpture in metal mesh designed by Benedetta Mori Ubaldini and launched at the last Salone del Mobile, is now available.

As Benedetta Mori Ubaldini herself affirmed: “the Fish project created for the MeToo collection by Magis aims to create an upside-down world where air and water, reality and dreams, thoughts and emotions all merge.

The fish float, suspended, swimming through the air, like in a child’s imagination.

In my artistic language, fish are  in fact one of the animals most closely tied to the dream world and in dream interpretation, they are associated with the symbolism of water and the depth of the unconscious mind”.

Magis is celebrating this year its “first 40 years” of business and success in the world of design, as well as some major milestones in another fundamental sector: the world of the web and social networks.  With all-new graphics, coordinated with the image of the company and all its products, bursting with content and designed to be infinitely accessible, the website www.magisdesign.com has recorded a total of 390,000 visitors since it went online in April 2015. It has also clocked up over 16,000 registrations to access the reserved area of the site, where users can download product photos, 2D and 3D files and other materials for professional use.

The site is available in 5 languages, and features responsive web design that adapts to individual desktops, tablets and smartphones. It brings together the worlds of Magis and MeToo, to provide complete and comprehensive information on all the company’s collections and the designers who created them and moreover, it offers an array of images, texts and videos about the company’s history, its distinctive design philosophy, the production processes etc.

Magis is also operative and highly successful in the social networking world, with over 350,000 likes on Facebook, more than 50,000 on Instagram, and an expanding presence on Twitter and Pinterest. The Magis channels on YouTube and Vimeo are also growing, with numerous product-presentation videos and interviews with the designers from around the world that work with this dynamic, original and innovative enterprise.

Magis will be closing for its traditional summer break from 8 to 28 August 2016.

Have a great summer!

Celebrating the 40^th anniversary since the foundation of Magis, the mule – symbol of the company for years – is now also a product.

So we have Ettore (design Konstantin Grcic), an ornamental object named – not by chance – after Hector, Homer’s hero, protagonist of many deeds in Greek mythology.

As Eugenio Perazza, founder of Magis, likes to say: “There is a precise and perfect connection between the essence, the courage and the spirit of Magis and the essence, the courage and the spirit of the mule. This is why, for years, the mule has been the emblem of our company.

Like Magis, the mule is humble, it is not conceited, doesn’t show off, is a tireless worker, never gives up and when it falls it picks itself up, because it doesn’t look for the easy way out, but rather loves a challenge. And it’s innately, intensely curious and therefore continuously explores new paths”.

On the occasion of the Salone del Mobile in Milan, Magis has presented a catalogue entirely dedicated to the Troy collection (design Marcel Wanders), which was launched in 2010 and has since been enriched by many new versions, now numbering over 2000 possible variations.

The brochure shows the collection in all its richness and diversity, thanks to a series of significant setting images. It also provides a comprehensive, detailed overview of the possible combinations offered by Troy with its different materials, fabrics, colours and shapes.

In addition to the hard copy, the catalogue is also available from the download section of our website.

On June 2^nd, in a ceremony held at the Grand Hotel Intercontinental Opéra in Paris, Magis was named winner of the Muuuz International Award with its Officina collection (design Ronan & Erwan Bouroullec), while on June 14^th, Palazzo Isimbardi in Milan hosted the award ceremony of the Compasso d’Oro Award 2016, at which Magis received two Mentions of Honour, for its

Traffic collection (design Konstantin Grcic) and the stool Tibu (design Anderssen & Voll).

On May 19^th at the Magis showroom in Corso Garibaldi 77, Milan, an event was held dedicated to Jaime Hayón and to the new chair designed for Magis – Milà – which had showcased in the main showroom windows right from the Design Week.

Jaime Hayón spoke before a large audience with design historian Vanni Pasca, telling various anecdotes of his collaboration with Magis and the birth of Milà, the first plastic chair of the Spanish artist-designer’s career.

The chair, made of air-moulded polypropylene, is available in six different colours and references the dynamic forms of Catalan modernism. It is thus a truly elegant object, unique and different.

Events continue celebrating the 40^th anniversary since the foundation of Magis, in various cities and countries.

In May there was a series of evenings dedicated to architects in Malmö, Stockholm and Oslo, some dinner events for the press in Hamburg, Berlin and Munich and an event dedicated to architects and journalists at the NAP showroom in Warsaw.

At the recent Salone del Mobile, Magis presented its new contract catalogue, which includes a selection of the most important contract installations by the company in recent years.

In addition to the printed version, the catalogue can also be found on the “download” page of our website.

Once again this year, Magis will be taking part in the Clerkenwell Design Week in London from 24 to 26 May 2016. Every year this event attracts the international design/interior design/architecture community to London for three days of extraordinary events, and it has now reached its seventh edition.

Magis will be there with a space at Design Fields, where it will present the latest items from its collections.

On 4 May, the exclusive Jamjar Gallery in Dubai hosted an event to launch the sixth edition of the book “Objects of Design”, created by Commercial Interior Design and DesignMENA.

Magis was the sponsor for this soirée, which was attended by numerous architects, designers and VIP guests.

“Magispace x Cult” is the name of the pop-up stores created at the Cult showrooms in Sydney and Melbourne, to celebrate Magis’ 40th anniversary.

A large space in both showrooms was completely redesigned and furnished by Magis with new products for 2016 and a series of iconic products that have played a prominent part in the company’s history.

The pop-up store at Cult Sydney was inaugurated on 3 May with an evening event attended by Alberto Perazza (Magis Managing Director) as well as numerous guests, while the Melbourne one will be inaugurated on the evening of 25 May.

This year, Magis is promoting a series of initiatives in Germany, which includes becoming a partner of the apartment created in Berlin in 2014 by the international publication Freunde von Freunden to host a programme of interdisciplinary activities (events, workshops, presentations etc.).

The apartment has been furnished with a series of new, fresh and comfortable pieces, focusing on the latest new products from the Magis collection, inaugurated on 27 April with a party attended by many guests from the creative community of Freunde von Freunden, as well as numerous journalists, who were treated to an exclusive presentation of the spaces.

www.freundevonfreunden.com/apartment

On 8 April at the Helsinki Design Museum, a retrospective was inaugurated to celebrate the work of Eero Aarnio (from furniture to lamps to small objects to one-off pieces) from the start of his career in the 50s to the present day.

To accompany the exhibition, a book has been produced focusing on the designer’s career, which also includes products developed for Magis’ Me Too collection, such as Puppy, a worldwide Magis icon, and Trioli, which won the Compasso d’Oro award in 2008.

1976-2016: for its 40th anniversary, Magis is coming to the Salone del Mobile in Milan with an exhibition design that illustrates the past and present of this Italian company, which has grown into a point of reference for the design world.

Conceived almost as a museum exhibition, surrounded by the absolute purity of white, which underscores the multiplicity of shapes and colours of the various collections, the Magis stand is a large, tiered setting, which puts the spotlight on the latest new products, created by Ronan & Erwan Bouroullec, Konstantin Grcic and Jerszy Seymour, before accompanying us back through time, through a selection of the most iconic and inimitable products from the Magis collection.

An exhibition that sums up the collaboration between Magis and some of the biggest names on the international design scene in the past decades. An eclectic, exciting and engrossing journey, in which each product tells a different story of creativity, technological innovation and Italian quality: to make each object and each moment of everyday life an extraordinary one.

At the showroom in Corso Garibaldi, 77, Milan Design Week will be the occasion for the presentation of an exhibition curated by Jaime Hayón, dedicated to the Milà chair, launched by Magis at last year’s Salone del Mobile, and now available on the market.

Milà, in its two versions and various different colours, will feature in the showroom’s four main store windows, while the fifth window will be reserved for the sculpture/candelabra developed by Ronan & Erwan Bouroullec for the Officina collection.

On 12 April from 8.00 pm, an invitation-only cocktail party will be held to celebrate Magis’ forty years in business, attended by the whole Magis world.

Magis will also play a key role in various other events during Design Week, including:

• the 9th edition of the Triennale Design Museum, entitled “W. Women in Italian Design” (with products developed by Benedetta Mori Ubaldini for the Me Too collection), running from April 2016 till February 2017 as part of the XXI International Exposition at the Milan Triennale, titled “21st Century. Design after Design”;
• the Sempering exhibition (with EUR modular bookcase, design Giulio Iacchetti) promoted by the Milan Triennale, again as part of the Milan Triennale’s XXI International Exhibition, running from 2 April till 12 September 2016 at MUDEC (Museum of Cultures) in Milan;
• the project “Le vie del Compasso d’Oro” [the paths of the Compasso d’Oro award] developed by ADI Lombardia, exploring the products that have won or been shortlisted for the Compasso d’Oro award from 1954 to the present day. The Magis Showroom at Corso Garibaldi 77 will thus be part of this journey to discover the Compasso d’Oro, with the company’s three products that have been bestowed this prestigious accolade (Trioli in 2008, Steelwood Chair in 2011 and Spun in 2014);
• the Fuorisalone exhibition/event (with tables and stools from the Officina collection, design Ronan & Erwan Bouroullec) held by Ingo Maurer at the evocative venue that is the deconsecrated church of San Paolo Converso in Piazza S. Eufemia, Milan;
• the Samsung Fuorisalone event dedicated to the new product from Ronan & Erwan Bouroullec for Samsung, in the Art Gallery at Superstudio in Zona Tortona, Milan;
• the “The Art of Living” exhibition/event, organized by RCS Mediagroup, Il Corriere della Sera-Living and Studio Migliore+Servetto Architects, to be held at the Permanente art museum in Milan from 12 till 30 April;

Magis and its products will also be present:

• at the Salone Satellite (halls 13-15) in the Rho exhibition district;
• at the Caffè della Stampa and the Saletta Aperitivi VIP in the Centro Servizi Restaurant;
• in the Red Lounge of the Salone, a large venue reserved for journalists, architects, designers and selected guests;
• at the gala dinner (with Cyborg Stick chairs, designed by Marcel Wanders for Magis in 2013), organized by Safilo for 11 April at its showroom in Via Manzoni 38, to celebrate its new collaboration with Marcel Wanders;
• at the Slamp gala dinner (with chairs First, design Stefano Giovannoni), to be held on 12 April at the Triennale’s Teatro dell’Arte, for the launch of their new collection designed by Robert Wilson.

Once again this year, the Magis press kit can be consulted online via the link www.magisdesign.com/press2016 .

As from 12 April, from this web page it will be possible to download all the high-res images and texts regarding the latest products presented by Magis at the Salone del Mobile 2016.

1976-2016:

This year Magis reaches a major milestone: forty years since it was first founded.

Forty years of dreams that take shape every day, a story told by many voices and many hands, always upheld by a boundless energy and animated by the search for that “more than” that is a fundamental characteristic of the company, as is implicit in its very name.

The story of Magis is above all one of people sharing passion, dedication and daily challenges over the past forty years: from the founder Eugenio Perazza to his family, to the many collaborators who work within the company or in the network of external production units with which it interacts, showing once again its open, innovative approach.

An operation that combines creativity, technology and organization, in the best tradition of Italian production, giving shape to an increasingly extraordinary, appealing and engaging world, every single day.

As the firm’s founder Eugenio Perazza likes to assert: “There is a precise and perfect correspondence between Magis’ essence, courage and spirit, and those of a mule, which is why this animal has for years been the emblem of our company.

Like Magis, the mule is humble and not conceited, it doesn’t show off, it is a tireless worker, never gives up, and when it falls it gets right back up again. It doesn’t look for the easy way out, indeed, it loves a challenge, and possesses an innate, intense curiosity that leads it to continuously explore new paths”.

Today, on the occasion of the company’s 40th anniversary, the mule also becomes a product in the Magis catalogue, with a name that is not chosen at random: Ettore – Hector – like Homer’s hero, central to so many exploits in Greek mythology.

Architect and journalist Patrizia Scarzella is a long-standing friend of Magis, and this was her way of marking the company’s big birthday, looking back over its history, and highlighting “its youthful spirit, its playful outlook, its capacity to surprise us, to dream, and to look beyond the present”:

“Magis is turning forty. They say that life begins at forty. Forty is the age of maturity, growth, new horizons, thoughts and objectives, but also of new responsibilities.

Magis is actually ageless, an exceptional case that is ‘forever young’, born and raised with an aptitude to stay youthful, thanks to its positive outlook, flexible vision, drive and innovative spirit.

It would seem that Magis knows the secret of the ancient legend of eternal youth!

It has not changed over time, maintaining the playful approach of its earliest days, a whimsical mindset that seems, if anything, to have grown stronger over the years.

From its first steps to the present day, it now walks with confidence and runs fast. With experience it has grown more sophisticated, more cultivated, increasingly attentive to and in tune with the signals, able to stay one step ahead of the rest, more attractive, radiant and joyful.

Desired, indulged and loved by many. It is a joy to know it, to spend time around it, to work with it.

It gives energy and vitality with its positive, forward-looking mentality.

It has a versatile mind, that of a young team raised under the guidance of Eugenio Perazza, the founder and soul of Magis, who has ably spread its spirit and philosophy across the globe.

“The exemplary story of MAGIS has always been an upward curve,” so wrote Alessandro Mendini recently. “An admirable series of products. An accurate choice of designers. Fully updated strategies. Sophisticated communication. The right industrial policy. And then the new MAGIS headquarters. The location is ZEN, a magic box to protect this rare phenomenon.”

Within the panorama of international design, Magis really is the ‘rare phenomenon’ described by Mendini.

The lateral thinking with which it approaches objects, imagines them, interprets and creates them, is unique and special. And it always manages to surprise us with its fabulous intuitions, its ability to dream, to go beyond the present, designing a future where it is nice to live.

Happy birthday, dear Magis!”

Officina chair and stool (design Ronan & Erwan Bouroullec) are now available.

These items feature an unusual and very distinctive combination of wrought iron and plastic or leather, using a new, creative language to interpret the living material that is wrought iron, handed down through the generations and through millennia of history.

Magis has chosen to take part in the 2016 edition of Green Week, the event promoted by Venezie Post, The University of Trento, and MUSE Science Museum Trento, in collaboration with Goodnet, which has turned the Triveneto region into a ground-breaking showcase for green thinking. The first part of the week (which ended in Trento with three days of debates, meetings and events on the subject of the green economy) featured a tour (from 1 to 3 March) of Sustainability Factories, companies with an excellent track record for innovation in the field of sustainability.

On 1 March from 6 pm, Magis hosted a large group of visitors for a guided tour of the company, followed by the presentation of the book Minima Pedalia (Ediciclo Editore) by teacher and writer Emilio Rigatti.

Once again this year, Magis was a key player at Design Shanghai (9 to 12 March 2016), the biggest international design event in Asia, held at the Shanghai Exhibition Centre, and bringing together the world’s best design brands and attracting large numbers of architects, interior designers, retailers and opinion leaders.

Magis took part in this major event for the third year running with a stand focusing on the latest new products from the Magis collections, with collections including Troy (design Marcel Wanders), Substance (design Naoto Fukasawa), Officina (design Ronan & Erwan Bouroullec) Sam Son (design Konstantin Grcic) and Happy Bird (design Eero Aarnio).

In 2015 Magis became an official partner in the creative project “O Apartamento” in Lisbon: a five-room apartment located in the heart of the city, fully furnished to welcome guests and visitors, hosting creative projects, pop-up stores, private dinners, exhibitions and workshops, with the aim of bringing the world to Lisbon and at the same time introducing Lisbon to the world.

Magis has renewed its partnership with the O Apartamento project this year, and the new sets, focusing on the latest products in the Magis collection, will be inaugurated on 17 March, with an open day attended by Barbara Minetto, marketing and communication manager for Magis.

The Konstantin Grcic Exhibition. Abbildungen will be inaugurated on 18 March at the Kunsthalle in Bielefeld (running until 3 July 2016), presenting the designer’s main creations developed over the past 25 years, juxtaposed with a selection of works from the museum. The context of a museum presentation gave Grcic the idea to present pieces featuring a plinth, an element typical of museums, and reinterpreted by the designer in an industrial key.

With this in mind, the version of Chair_One on a cement base plays a central role, having been created especially for the occasion in a new colour, as well as other items designed by Konstantin Grcic for Magis.

Three different venues (the Parliament of Brittany, Les Champs Libres and the Fonds regional d’art contemporain Bretagne) will host a retrospective dedicated to the works of the Bouroullec brothers, running from 23 March until 28 August 2016, allowing visitors to discover the creations of these designers, organized into three distinct areas, from objects, to micro-architecture projects, to works for public spaces.

Included will be a selection of all the main pieces created by Ronan & Erwan Bouroullec for Magis during what is now a fifteen-year-long working relationship with the company.

Our Substance chair and armchair (design Naoto Fukasawa) are now available at stock. The natural or painted ash plywood legs, crossed in a “U” shape, are topped with a plain shell made of polypropylene or polypropylene covered in fabric or leather. Deceptively simple, these details give the chair and armchair a discreet yet elegant appearance and a very friendly look, suitable for domestic and contract use.

The Officina chair and stool (design Ronan & Erwan Bouroullec) are currently in production.

Officina tables are therefore enhanced with new items featuring the unusual combination of wrought iron and plastic or leather.

Here, too, absolute simplicity meets the allure of an ancestral raw material: the living metal with its slight imperfections that make every piece in the collection unique. Officina is unmistakably industrial in spirit, but with a refined and tasteful soul.

Magis has become a partner of Be Original Americas, an association that supports original design and the companies that promote it. Through a program of lectures, workshops and roundtables, the goal of the Be Original campaign is to advocate the economic, ethical and environmental value of original design.

This will encourage consumers, the architecture/design community, producers, dealers and media partners to support creativity and authenticity as an investment in the future of design and an incentive for innovation.

For Magis, quality is not an abstract term but a tangible value that concerns all aspects of the company and its products. It also speaks of genuine responsibility to people and the environment.

Magis is certified to ISO 9001:2000 and ISO 14001:2004, and its products have passed all resistance, safety and durability tests envisaged by European and U.S. standards. For some products, Magis has obtained other international quality certifications such as TÜV SÜD, FSC and GreenGuard Gold.

Beyond the paperwork, however, sustainability for Magis means developing objects ripe with authentic values and far from the mundane logic of consumerism, to make the world more beautiful, inviting and exciting.

So while our products are built to last physically, they also have a timeless functional appeal in response to concrete everyday needs, and a beauty not bound to passing fads but entrenched in a culture of research and design.

The awards ceremony of the German Design Award 2016 was held on February 12th at the Ambiente trade fair in Frankfurt, along with the inauguration of an exhibition of the winning products.

Magis earned a prize in the Gardening and Outdoor Living category for our Sam Son chair by Konstantin Grcic, and honorable mention in the Furniture category for our Traffic table (Konstantin Grcic) and Cyborg armchairs (Marcel Wanders).

Magis has become a regular at trade fairs, and this year is no exception: In January and early February we unveiled our most recent creations at the Internationale Möbelmesse in Cologne (January 18-24, 2016, where we also presented our newly designed showroom at Design Post) and the Stockholm Furniture Fair (February 9-13).

Magis is closed for the Christmas and New Year holidays from 24 December 2016 to 6 January 2016. We reopen on 7 January 2016.

Merry Christmas and a Happy New Year to you all!

The Magis showroom in Hong Kong organised a fund-raising event in December 2015 for the NPV clinic (Non-Profit Making Veterinary Services Society). Magis provided a number of Puppys (design Eero Aarnio) which a few local artists and celebrities personalised based on the theme “Tie The Knot. A lifelong Promise”.

The works were displayed on 4 December at a tea party held in the showroom. They will later be auctioned and the proceeds will be entirely donated to the NVP.

Open Factory is the title of the very successful event organised by Cult Venezie-Salone Europeo della Cultura and Fondazione NordEst. Magis took part together with 50 other companies of Veneto and Friuli Venezia Giulia which opened their doors to the general public for guided tours and conferences.

In addition to guided tours and a children’s workshop, Magis also hosted the presentation of “Crescita felice. Percorsi di futuro felice”, a book by Francesco Morace, who on this occasion talked to Alberto Baban, chairman of Piccola industria and deputy chair of Confindustria.

Once again Magis participated in Love Design, the biannual design and fund-raising event organised by the Lombardy committee of AIRC (Italian Cancer Research Association) in association with ADI (Industrial Design Association).

On this occasion the top Italian design brands donated their products for sale to the general public, whose generosity turned the products into funds that will support cancer research.

Galleria Carla Sozzani at Corso Como 10, Milan, held on 19 November an evening centred on children’s design to mark the special installation called Comizio Magis devoted to the Me Too collection. Some of the best-known names in Italian design were the special guests at the event, i.e. architect and designer Aldo Cibic, designer Giulio Iacchetti, Marco Maiocchi,

professor of industrial design at Milan Polytechnic and Eugenio Perazza, Magis chairman and founder. They talked to a large audience about their experiences on the theme of the evening.

On 26 November the Leonardo da Vinci National Science & Technology Museum, Milan, held the 2015 China Awards ceremony on the occasion of a charity dinner in aid of Lifeline Express. Magis received the “Creators of Value” award from Fondazione Italia Cina and Milano Finanza.

This is one of the prizes given to companies, State agencies and Italian or Chinese personalities who use to best advantage the opportunities offered by economic and cultural relations between Italy and China.

Christmas is coming, and Magis has lots of ideas for special presents.

For the little ones, Happy Bird or CARtools, the latest new products in the Me Too collection, as well as Puppy, Dodo, Le Chien Savant or El Baúl.

There are plenty of ideas for grown-ups too: 360° Container, Tempo, Rock, Dish Doctor, ArcheToys, Tom and Jerry and many other items are just waiting for you to discover them on our website.

The store windows at the Magis Showroom in Milan will also be getting festive from the beginning of December, offering you interesting pointers for your wish list…

… enjoy a Magis Christmas!

On 19 November from 6.30 pm, Galleria Carla Sozzani at Corso Como 10 in Milan will be hosting an evening dedicated to design for children, attended by prestigious names from the world of Italian design. The event will inaugurate the special “Comizio Magis” exhibition, dedicated to Magis’ Me Too collection.

For the occasion, Nimrod low chair, designed by Marc Newson for Magis, has been produced in a number of special versions with a distinctive jacquard fabric exclusively created for 10 Corso Como.

On 11 November at the Design Museum Die Neue Sammlung in Munich, the exhibition “Konstantin Grcic: The Good, The Bad, The Ugly” was inaugurated. The exhibition focuses on the work of this German designer, internationally-renowned for his extraordinary work.

Running until 18 September 2016, it is subdivided into three theme-based areas, one of which is dedicated to Chair_One and its four-year-long development process, presented step by step, from the first prototypes to the finished product.

Last week two big Magis events were held in South America, one in Chile, the other in Argentina.

On Wednesday 11th, hosted by Interdesign, our partner in Santiago, an evening was held as part of Design Month 2015, in collaboration with the National Council for Culture and the Arts, and with the Faculty of Design of the University of Santiago. Alberto Perazza gave a presentation, which was followed by a party attended by numerous designers, architects and journalists.

The following day, at the Arquimadera showroom in Buenos Aires, an event was held to celebrate the 25-year design alliance between Magis and its Argentinian partner, again attended by Alberto Perazza and numerous guests who came together to toast this major milestone.

A special event was held on 29 October at the Magis Showroom in Tokyo, to coincide with Tokyo Design Week, with Naoto Fukasawa and Alberto Perazza and all the staff at Magisjapan. Also attending were Konstantin Grcic and Jasper Morrison. Kvadrat collaborated in the decor for the event, which was dedicated to all the latest arrivals in the Magis range.

There was a particular focus on Substance, the new family of chairs and armchairs designed by Naoto Fukasawa, a collection with a delicate, elegant design that fits seamlessly into a wide range of environments, both domestic and contract.

Now available are:

• the new version of Troy chair (design Marcel Wanders) with a metal rod frame, further expanding this collection with its remarkable range of variants, now listing over 2,000 possible combinations of materials, frames and colours;
• the small version of Happy Bird (design Eero Aarnio), now made entirely out of rotational-moulded polyethylene (and thus suitable for both indoor and outdoor use) and available in two colours (white with yellow feet, or all yellow);

The new catalogue of the Troy collection (design Marcel Wanders) can now be downloaded from the download section on Magis website. This catalogue presents a selection of images of the products belonging to this collection.

Magis has recently received three major awards:

• German Design Award in the Gardening and Outdoor Living category for Sam Son armchair (design Konstantin Grcic) and a special mention in the Furniture category for Traffic table (design Konstantin Grcic) and Cyborg armchairs (design Marcel Wanders);
• ADI Design Index 2015 selection for Tibu (design Anderssen&Voll) and for Spike-The Wild Bunch (design Konstantin Grcic), which are thus now in the running for the 24th ADI Compasso d’Oro prize next year;

Magis has always attentively supported a wide range of cultural events and initiatives, and indeed it has recently shown its support to two important initiatives with a mission to promote cultural development for children and teenagers:

• the educational activities of the Department of Education at the Pinacoteca Agnelli gallery in Turin, supplying a selection of furniture from the Me Too collection to refurbish the spaces used for these activities;

On 7 October, the Dream Design Center in Seoul inaugurated the exhibition “Alessandro Mendini. The poetry of design” (running until 28 February 2016), a spectacular exhibition dedicated to the architect and his works. The exhibition is structured into three levels of interpretation (for children, for adults, and a more specialized, in-depth analysis) and seeks to highlight the magic and emotions conveyed in the work of this multi-talented artist, presenting it as a narration of his life, his inspirations, thoughts and creative moments.

On display are some 600 works, including a number of Magis Proust armchairs, developped by Alessandro Mendini for Magis in 2011.

Big Will table marks a new chapter in a gripping story, in which the Magis philosophy and technology, with its friendly shapes and rigorous production, meets the creative spirit of Philippe Starck, design star of indisputable fame. Big Will’s most striking and characterful features are its wheels and the die-cast aluminium structure, which comes either in a polished finish or painted white or black. The top is in etched tempered glass (matt or glossy), in a choice of four different sizes. The extending version of Big Will is particularly significant: a grand, elegant table, the result of many years of study and research to achieve that “more than” that Magis always strives for when developing its designs.

In this version, the table measures 200 x 100 cm when closed, but with two 50-cm extension leaves, it can reach an overall length of three metres. The table can be extended effortlessly, without needing to lift it, simply by gliding the extending end on the floor thanks to the two wheels, and to a patented sliding and locking mechanism developed especially for Big Will.

September 3rd 2015 saw the inauguration of the new Magis monobrand store in Asia, located in Gough Street, one of Hong Kong’s trendiest streets, within the prestigious Central shopping district. The new 185 m² store features a glass facade that immediately conveys the brand’s innovative character, while the interior is divided into three distinct sections. The first focuses on Magis’ most iconic chairs and stools, and is designed as a series of glass display niches and white wooden platforms at a range of different heights. The second presents all the latest products, plus the outdoor range, organized into families, and recreating a relaxed yet sophisticated living environment.

The third section is all about Me Too, the colourful, fun-filled collection for children. The guest star at the event was English architect Thomas Heatherwick, creator of Magis’ famous Spun chair, who chatted with Alberto Perazza, Managing Director at Magis, for an exclusive afternoon of design, stories and fun.

Coinciding with the opening of the Hong Kong Magis Flagship Store, September 4th also marked the inauguration of the exhibition “New British Inventors: Inside Heatherwick Studio” at PMQ. The exhibition (which has already proved hugely successful at its previous venues in Beijing and Shanghai, and will be moving on to Seoul and Mumbai after Hong Kong) presents twenty years of Studio Heatherwick designs, using life-size prototypes, models, drawings and photos, highlighting the attention that the studio and its founder Thomas Heatherwick dedicate to new ideas, materials, technologies and processes.

Alongside the exhibition, a separate installation is also being presented in Pacific Place, featuring the rotating Spun chairs, developed in 2010 by Thomas Heatherwick for Magis, with special versions in exclusive colours created for the event.

Magis Japan celebrates ten years in business this year.

To mark this important milestone, on July 31st a party was organized at the Tokyo showroom, attended by its biggest clients, the press, numerous designers and various celebrities.

On Saturday 12 September, the splendid Gran Teatro la Fenice in Venice was the setting for the concluding evening of the 53^rd Premio Campiello literary award, promoted and organized by the Veneto branch of Confindustria, the Italian business and employer’s confederation. Magis has always attentively supported a wide range of initiatives and cultural events, and indeed it was one of the sponsors of this prestigious award this year, supplying a number of Magis Proust chairs (design Alessandro Mendini) to furnish the stage from which author Marco Balzano was proclaimed winner, with his book “L’Ultimo arrivato”, published by Sellerio.

The event was broadcast live on Italian national television, presented and hosted by celebrities Geppi Cucciari and Neri Marcorè.

From 8 to 31 August in Cortina d’Ampezzo the event “Cortina non è seduta” was held. Based on a concept by architects Ambra Piccin, Luca Menardi Ruggeri and Patrizia Scarzella, it was promoted by Cortina Style, in partnership with the Fine Arts High School of Cortina and the association Cortina For Us.Starring in the event was a selection of 50 chairs from the most prestigious international design companies, which were displayed at Cortina’s best-known stores, hotels and restaurants, and even on the finest panoramic terraces at mountain refuges and other high-altitude locations.

Magis was a key player in this major event, with as many as seven of the most iconic and significant chairs from its catalogue, including Air-Chair (design Jasper Morrison), Chair_One (design Konstantin Grcic) and Steelwood Chair (design Ronan & Erwan Bouroullec).

We now have two new products in stock, launched at the recent Salone del Mobile.

• Sam Son (design Konstantin Grcic): an armchair with a generous seat and a horseshoe-shaped backrest, created using rotational moulding with two different types of polyethylene: rigid for the base, more elastic for the upper part. Sam Son is available in four different colours, and is suitable for both indoor and outdoor use;

Spun continues to be a big hit. This chair, the fruit of Thomas Heatherwick’s creative genius and Magis’ groundbreaking research, represents a new way of conceiving seating and sitting. It explores the concept of static sculpture, transforming it into a fun piece of design. Having been selected to furnish the splendid setting of the Lake Arena surrounding the Tree of Life at Expo 2015,

where visitors are literally vying to use them, Spun chairs can now also be found in another spellbinding location, at the Galleria Campari in Sesto S. Giovanni (Milan), where, alongside the most iconic pieces created by some of the greatest designers of the 20th and 21st centuries (among which also the armchair Magis Proust by Alessandro Mendini), they are part of the “I colori del rosso” (The colours of red) exhibition, running from 17 July to 31 October 2015.

The fifteen-year collaboration between Magis and the Bouroullec brothers has led to the creation of some extraordinary products, which have over the years become bestsellers.

The latest fruit of this partnership is Officina, a collection of forged iron tables, launched at the Salone del Mobile 2014 and available on the market since some time ago.

Iron forging, the process used to shape this metal, pressing it between the hammer and anvil, has a story that stretches back over millennia, and throughout history, this technique has been used to create an infinite number of everyday objects

The Officina collection explores the possibility of establishing a new creative language through this ancient fabrication process: a system of forged iron legs was created, with an original geometry suitable to support tops of different dimensions and materials: steel, wood, marble, glass, etc.

The absolute simplicity of the minimalist design combines with the allure of a raw material handed down through the centuries, alive, with those slight imperfections that make each piece in this collection unique, with an unmistakably industrial feel, but combined with a profoundly refined and elegant spirit.

On the Magis website there is a video illustrating the production of Officina’s forged iron structures, presenting the various stages in this fascinating and complex process, which encompasses all the mastery of artisanal processing applied to industrial production.

The footage is interspersed with contributions from Ronan and Erwan Bouroullec and from Eugenio Perazza, describing how this project first came into being, arising from a clearly-defined idea at Magis, which became the objective. As Eugenio Perazza himself explains, “the aim was to reinvent a newer, more modern and contemporary language for forged iron, developing the design with an industrial approach, while maintaining the element of authentically artisanal manufacturing so that this would ultimately become the dominant feature of the design, prevailing over the industrial aspect and defining the overall expressive quality and aesthetic of the piece.”

http://www.magisdesign.com/index.php/magis-world/video/

Magis and its products are featured in some of the most prestigious venues at Expo Milan 2015:

in the enchanting setting of the Lake Arena, crowned at its centre by the Tree of Life, and, more precisely, in the 28,000-plus-m² area of the plaza surrounding the lake, are 126 red Spun chairs (design Thomas Heatherwick), which have been attracting the attention and admiration of visitors, who are literally vying to use them, almost as if to reaffirm the veracity of the “happiness is movement” slogan emblazoned there;

in the Hortus near the western entrance to the Expo, which is the largest of the eight gardens to be found within the exhibition area (for a total of 27,000 m²) featuring pergolas and seating where visitors can come to relax, there are a total of 150 Pipe chairs and some forty Pipe tables, produced for the occasion in a special custom finish (design Jasper Morrison).

Magis is taking part with its products as the official supplier in various areas (including two lounges) of the Aquae Venezia 2015 pavilion, the international water-themed exhibition, running in parallel with and under the patronage of Expo Milan 2015. The exhibition is being held in Venice, in a spectacular 14,000-m² hall built to a design by architect Michele De Lucchi, while the interiors were designed by GRISDAINESE, under the artistic direction of Davide Rampello. In addition to these spaces, there is also an external area totalling 35,000 m², featuring various exhibitions and experiential trails.

In line with the spirit of Expo, Aquae Venezia 2015 offers a vast and varied programme of events, exhibitions, conventions, tasting trails and shows, in which the theme of water will be explored from all angles: from the environment to work, from industry to agriculture, as well as food, health and well-being, and leisure time.

From 10 May to 31 October 2015, Magis is sponsoring the second edition of “D’Annunzio e i Giardini di Pan” at the Vittoriale degli Italiani in Gardone Riviera (Brescia), an international event where the theme this year is “Inezie squisitissime. Nutrire la mente e il corpo tra Oriente e Occidente” [Exquisite trifles. Feeding the mind and the body between East and West]. During the period of Expo 2015, the great poet’s residence celebrates the link between d’Annunzio and the Orient with a widespread circuit of exhibitions, signature installations, special events, meetings with prominent guests, and the proposal of tastes and flavours close to D’Annunzio’s own heart. Ambassador for the 2015 edition of “I Giardini di Pan” is Alessandro Mendini, creator of the Magis Proust, of which a special version has been produced for the occasion by Magis in a unique bold lilac colour that D’Annunzio himself identified and named “violato”.

Magis Proust “violato” will be included in the exhibition, alongside other versions of the famous armchair, and will also provide the seating for the guests of the Incontri Scomodi [awkward meetings] to be held throughout the six months of the event, including Mendini himself, as well as Vittorio Sgarbi, Morgan and many other personalities. The Magis Proust in its usual range of colours will also be featured in various other locations around the Vittoriale, particularly in the Limonaie, in a specially-built glasshouse that will be the venue for a reinterpretation of D’Annunzio’s cuisine.

From 9 May to 22 November 2015, Magis will be present in the Venice Pavilion for the 56th International Art Exhibition of the Venice Biennale, taking part in “Guardando avanti. L’evoluzione dell’arte del fare. 9 storie del Veneto: Digitale – non solo digitale” [Looking ahead. The evolution of the art of making and doing. 9 stories from Veneto: Digital – not only digital] curated by architect Aldo Cibic. The Venice Pavilion has in the past focused on the applied arts, and here it resumes that thread, albeit in a different, more contemporary direction: exploring the most recent applications of high technology. Thus, the exhibition will combine artistic creativity with new technologies, presenting 9 paradigmatic stories: stories of creative processes that lovingly bring together craftsmanship and technology, with a particular eye to the processes that underlie products, and that lead to the creation and development of ideas.

The case histories presented by Magis are Chair_One (design Konstantin Grcic), Steelwood Chair and Officina (design Ronan & Erwan Bouroullec), all products acknowledged for their intrinsic quality and originality, and for the high level of technological innovation attained, often at the end of an arduous journey, laden with much experimentation as well as numerous risks.

Once again, Magis is taking a key role at the Salone del Mobile in Milan, with a-500 m² stand dominated by dark hues, in which there are two side-galleries, subdivided into various exhibition modules, presenting the many new products, created in partnership with internationally-renowned designers. From Officina chairs and stools, designed by the Bouroullec duo, alongside the tables of the same name presented last year, to the new models from Konstantin Grcic, Jaime Hayón, Philippe Starck, Marcel Wanders, and for the Me Too collection, Eero Aarnio’s new Happy Bird, set in a special multicoloured space created for the children’s collection.

At the centre of the stand, two lounge areas welcome visitors, with armchairs, sofas and easy chairs. One of the two areas is dedicated to outdoor products, and is designed to create an outside feel.

The Brera quarter has always been the artistic and cultural heart of the city, and there, in the showroom at Corso Garibaldi 77, a display has been prepared to show off some of Magis’ latest arrivals. The new products include the Substance collection (design Naoto Fukasawa), which comprises tables, chairs and easy chairs in a number of versions, as well as Big Will table (design Philippe Starck), dominated by its wheels, which together with an innovative mechanism make it possible to extend the table without lifting it, and also Cyborg Lady and Lord chairs (design Marcel Wanders), the new versions of Cyborg with the upholstered backrest covered in fabric or leather, launched last year and now already on display in prestigious showrooms the world over.

These products will occupy the four main store windows, while the fifth window will be reserved for Eero Aarnio’s Happy Bird, the latest arrival in the Me Too collection. On 14 April, from 7pm, an invitation-only cocktail party will be attended by many of the designers who have been working with Magis for many years, including Philippe Starck, Ronan & Erwan Bouroullec, Konstantin Grcic, Naoto Fukasawa, Marcel Wanders, as well as the sales force, the press and many other friends and collaborators.

Magis will also play a key role in various other events during Design Week, including:
– designintoys, an exhibition dedicated to toy design, reviewing the fundamental events in the history of the sector, and displaying the most significant, iconic and innovative products, from both Italy and abroad. Organized by Assogiocattoli in partnership with POLI.design, the Consortium of the Politecnico university in Milan, the exhibition will be inaugurated on 14 April, and will run throughout the month of May at the BovisaTech complex, a multipurpose facility located near the Politecnico campus in the Bovisa quarter of the city;
– an exhibition dedicated to the 25th anniversary of Elle Decor magazine, to be held from 14 April to 30 May 2015 at the Palazzo Reale in Milan, as part of the Design for Life project. Here, a series of sub-events developed around the exhibition on four conceptual levels (sociological, aesthetic, emotional and cultural) will explore the deep meaning of design and how the design world has expanded the range of its relations over the past 25 years;

– SPAZIOFMG, the showroom gallery of Iris Ceramica and FMG Fabbrica Marmi e Graniti, inaugurated in 2007 in the “Zona Tortona”, which acts as a research laboratory and a place of meeting and experimentation for professionals and lovers of the architecture and design world. During Expo 2015, SpazioFMG extends the boundaries of its field of research, inaugurating the FutureCraft exhibition (the first event in the Tomorrow by Design programme), running from 13 April to 29 May 2015.

Magis will also be present:
– at the Salone Satellite (halls 13-15) in the Rho exhibition district;
– at the Caffè della Stampa and the VIP Aperitif Lounge in the Service Centre Restaurant;
– in the Red Lounge, a large venue in the Rho exhibition district, reserved for journalists, architects, designers and selected guests;
– at the installation-event “La Passeggiata”, in the Workplace 3.0 – SaloneUfficio pavilions, developed by Michele De Lucchi on the theme of the working environment, and offering a different and feasible conception of the work space;
– at the “Design in Gioco” event, organized by and held at the Children’s Museum in Milan, in partnership with Abitare. Games and activities will help introduce children to the design world, with a trail to explore and reflections on everyday objects;

– at the “The Art of Living” exhibition/event, organized by RCS Mediagroup, Meet Design, Il Corriere della Sera-Living and Studio Migliore+Servetto, to be held at the Milan Triennale from 14 to 30 April;
– in one of the eight displays, each prepared by a different stylist, interpreting the concept of welcoming, as part of the “Welcome Wallpaper” event, curated by Matteo Ragni, to be held at the Jannelli & Volpi store at Via Melzo 7, from the start of the Salone and for the entire duration of the Expo;
– in the store windows of the prestigious boutique Sarabanda at Via della Spiga 50, where garments from the next spring/summer children’s collection will be displayed alongside a number of products from Magis’ Me Too collection.

Three new products are now available and in stock:
– Spike – The Wild Bunch (design Konstantin Grcic), the shelf featuring the distinctive element shared by the entire The Wild Bunch collection: a brightly coloured plastic clamp used to adjust the height of the shelf itself. This colourful detail can be combined with shelving in a range of materials, from painted sheet steel to beech, to Carrara marble (only in the round version). Spike is a highly versatile shelf that will fit beautifully into the lounge in any home, and looks equally good as a bedside table;
– the three-seater version of Traffic sofa (design Konstantin Grcic) adds a further component to the Traffic collection launched in 2013. Like the rest of the collection, the three-seater sofa is available with Kvadrat fabric or leather covering. Also available in an outdoor version;
– Bombo The Original, the new 2014 version of the famous Bombo stool (design Stefano Giovannoni). In response to the widespread and unfortunate phenomenon of copies and counterfeits of this stool, Magis has launched a new version, featuring a distinctive stainless steel stamp that reads “”Bombo The Original””, further vouching for the originality of the product.

Once again this year, as has become our tradition, Magis marked the Internationale Möbel Messe in Cologne (19-25.01.2015) by presenting completely renewed displays at its Design Post showroom, highlighting the various products from the Piña collection (design Jaime Hayón), Tibu stool (design Anderssen & Voll), the two new Lord and Lady models from the Cyborg collection (design Marcel Wanders), the new versions of the Troy seating collection (design Marcel Wanders), and the Officina collection of forged iron tables (design Ronan & Erwan Bouroullec).
On 19 and 20 January from 4.00 till 7.00 pm, two events were held at the Design Post showroom, respectively presenting Tibu stool and the Officina collection to the press. The designers attended, describing to the public how these projects were created, and recounting their partnership with Magis.

From 5 to 8 January 2015, Magis was a key figure at the first edition of Contract Italiano – Made in Italy, an event focusing exclusively on Italian contract suppliers for public and private buildings, organized by Pordenone Fiere and Made in Italia, during the International Exhibition of Modern House, Architecture, Interior Design in Tehran.

Magis has recently signed a partnership agreement with SARP, the Association of Polish Architects, gaining the company an ever-greater foothold in the Polish market, thanks to a series of initiatives to be developed together with SARP over the coming year of 2015.

Wishing you a Happy New Year, we are glad to inform you that 2015 will start with many news from Magis side. The main one the launch of the new Magis-Home catalogue, which offers a preview of the graphic transition underway as our corporate identity is revamped.
This is an important element in our new coordinated image, in line with all our communication tools (news, price lists, website, newsletters, press campaigns…): a necessary path in order to build a strong and distinctive brand identity.

The catalogue comprises an emotional section and a rational section, separated by an insert in a different size and format, dedicated to the history of the company.

In the emotional section, the products are not photographed individually, but are illustrated in different locations, combined in various ways.
The homes chosen represent a range of different styles, architectural types and personalities, highlighting the way that Magis products fit in beautifully in so many different situations.

The insert found between the two sections focuses on the company, and gives a timeline summing up the milestones reached by Magis over the years, described by Giampiero Bosoni, an illustrious figure in the design world.
We also find a number of pages dedicated to different designers who work with Magis, and a sequence of photographs featuring a selection of the firm’s most prestigious contract pieces.

In the emotional section, the products are not arranged in any particular logical order, while in the rational section products are subdivided by type.
Each product is accompanied by a written description in five languages, dimensioned technical drawings and still life photos of all versions and finishes.

We now have in stock:
– the Troy Collection (design Marcel Wanders) in all its multiple versions.
This vast and various assortment with over 1000 possible combinations of materials (from plywood to polycarbonate to polypropylene, to upholstered covered with leather or with the Kvadrat fabrics Divina MD, Divina Mélange, Steelcut Trio and Steelcut 2), structures (in steel tube or steel rod, with legs, on wheels, on star base, etc.), and colours (from pastels to the brightest shades) offers solutions for every possible need for both the home and the contract sector.
– the new Lord and Lady versions of the Cyborg armchair (design Marcel Wanders): this further evolution of the chair is in equal parts poetic and technological, cosy and surprising, in keeping with the widest range of different settings. As in the previous versions, the frame (which is the industrial part of the design) is in polycarbonate, while the seat and back (the craftsman-made part) are padded and covered with Kvadrat fabrics (Divina MD, Divina Mélange and Willow) or leather.

Magis recently received the German Design Award for the Home and Decoration category, with its chair Tuffy – The Wild Bunch, as well as a special mention (also in the Home and Decoration category) for Spike shelves from the same collection, both designed by Konstantin Grcic. The award ceremony, with the inauguration of an exhibition of the winning products, will be held in Frankfurt on 13 February 2015.
The Traffic collection (design Konstantin Grcic) was selected by the ADI Design Permanent Observatory to be included in the ADI Design Index 2014, the publication which represents the first step in the selection process for products to receive the XXIV Compasso d’Oro ADI award in 2017.

Following its debut at the Palazzo Reale in Milan last April, the 100% Original Design Exhibition is now at the MAXXI (National Museum of 21st Century Arts) in Rome where, from 19 November 2014 to 4 January 2015, the “”spazio D”” area is hosting a vast selection of iconic products that have left their mark on the Italian and international design scene in the past 60 years.
Once again, Magis is featured with Chair_One (design Konstantin Grcic) and the rotating chair Spun (design Thomas Heatherwick).
The exhibition is part of the Be Original project, conceived and promoted by Elle Decor Italia, to defend design pieces and combat the spread of fake and imitation products.

On 26 November at the Lovato Arredamenti showroom in Cornedo Vicentino (Vicenza) an evening was held focusing on Konstantin Grcic.
An exhibition programme was developed by ISAI (The Higher Institute for Interior Architecture), the Vicenza-based academy for interior design, visual interior design and furniture design, where Grcic’s products for Magis were presented.
Speaking at the event were Eugenio Perazza and Ivano Vianello, architect and ISAI lecturer.

As part of a wider programme of initiatives developed for Wroclaw European Capital of Culture 2016, on 2 December the Wroclaw Museum of Architecture inaugurated an exhibition dedicated to the work of Alessandro Mendini, curated by Dorota Koziara and organized in partnership with Interni magazine.
On display are design objects, architectural models, paintings and works from major institutions and museums across Europe, including the armchairs Magis Proust (in all the available colours and versions) for Magis.
Furthermore, on 1 December, a ceremony was held to award Alessandro Mendini an honorary degree from the Wroclaw Academy of Fine Arts.

Having already gained TÜV and Greenguard Gold certification, Magis has recently also obtained FSC certification, further confirming the firm’s attention to environmental issues.
This prestigious attestation (received for the three categories FSC 100%, FSC Mix and FSC Recycled) confirms that the wood used by Magis in its products comes from correctly and responsibly managed woodland resources, and therefore represents a further guarantee of the quality of the company’s products.
For the moment Magis has attained FSC certification for the chair Aviva, the low table Piña, and for the stools Tom and Jerry, the table Topsy and the shelving system Spike of The Wild Bunch collection, while a range of other products are currently awaiting certification.

To mark the 25th anniversary of the XTRA showroom in Singapore and celebrate this important milestone, a series of events was held in October, attended by Magis’ Managing Director, Alberto Perazza.
In particular, XTRA chose to celebrate this anniversary by organizing two charity initiatives, with the support and collaboration of Magis:
– a special limited-edition pink version of the rocking chair Voido (design Ron Arad) and of Puppy (design Eero Aarnio), available in September and October at the XTRA showrooms in Park Mallow and Winsland House, to raise funds for the Singapore Breast Cancer Foundation;
– a special edition of Puppy XL was created, with four veritable masterpieces in metallic gold, bronze, magenta and purple, which were put to auction (open from 1 October to 31 December 2014) to support ASD (Action for Singapore Dogs) in its work to care for 150 abandoned puppies.

To mark Tokyo Design Week, held from 25 October to 3 November 2014, Magis’ Tokyo showroom dedicated its space to the new Officina collection of wrought iron tables, designed by Ronan & Erwan Bouroullec and launched at the recent Salone del Mobile in Milan.
On 27 October, attended by a large group of clients and architects, the title Material & Inspiration was given to an evening event featuring the participation of Ronan Bouroullec: during the conference, the designer talked about the partnership between the Bouroullecs and Magis, and about the creation of the Officina collection, which Magis was very keen to see realized, as part of its campaign to restore the status of craftsmanship, and in consideration of the strongly industrial context in which it works.

Magis has always stood up for authenticity and the quality of original design. Thanks to the major steps taken by the French border authorities against imitation goods and copies of design products, the company recently obtained the confiscation and subsequent destruction of some forty imitation Chair_One which were being brought onto the island of Réunion to be sold on the local market.

Magis is the sponsor of the retrospective Tom Vack exhibition “”The Vanity of Objects””, inaugurated on 7 November at Die Neue Sammlung museum in Munich, where it will remain open to the public until 25 January 2015.
This exhibition focuses on pictures of objects, exploring the most significant stages and relationships in the life of the photographer responsible for all of Magis’ recent catalogues.
Along the exhibition route we come across a number of Spun rotating chairs (design Thomas Heatherwick) which, once the exhibition closes, will become part of the museum’s permanent collection.

In recent weeks, Magis has sponsored two major events taking place one in Paris, the other in Portugal:
– One, the first edition of the event Jeux de Design, was held from 29 October to 2 November 2014 at the Cité des Sciences et de l’Industrie in Paris.
A series of products from the collection Me Too were featured in a number of children’s workshops, building on the theme of curiosity as a positive virtue, which leads to the discovery of new uses and values for objects.
– The other, Luxury Week, was held from 7 to 9 November 2014 in the prestigious setting of the Martinhal Beach Resort, a Luxury Resort in southern Portugal, attended by numerous VIP and press guests. Magis took part in this event with a display of its bestsellers and iconic products, focusing particularly on the Traffic collection (design Konstantin Grcic).

The stool Tibu is now in stock: the first fruit of a partnership between Magis and the Norwegian duo Anderssen & Voll is now available in two versions, and both are perfect for the contract sector.
Tibu is a reinterpretation of the height-adjustable stool with gas piston. The very first example in this category was the Bombo stool (design Stefano Giovannoni), which was brought to the market by Magis in 1997.
A video of the interview with the two designers is also available on Magis website.

Magis has always been an ardent supporter of cultural events both locally and on a broader scale, and recently took an active part in two different literary festivals: Pordenonelegge, held in Pordenone from September 17 – 21 and now in its 15th edition, and the Carta Carbone Festival in Treviso, held for the very first time from October 17 – 19.
Both events were greeted with enthusiasm by the public, and featured the participation of many famous names from the Italian and international literary worlds and other fields.

Magis also sponsored the Navigando nel Design event conceived and promoted by the San Lorenzo 21 studio in the galleries located in Via XII Ottobre, Genoa, during the 54th edition of the Genoa Boat Show, held from October 1 – 6, 2014.
The event unfolded along two parallel lines: firstly, a temporary exhibition space was set up to present the latest Magis innovations alongside its more iconic products, and secondly, a training convention-seminar dedicated to architects was organized on October 2 at the Sala Quadrivium in Piazza S. Marta.
Magis Design Manager Enrico Perin introduced the company, focusing on its history and its approach to the business, and presented the case history of a number of products, illustrating Magis’ strong commitment to the search for new materials and the development of new technologies, a feature that has distinguished the company since its foundation.

Events at the Milan Magis Showroom continue: on September 16 a visit/lecture was organized for a delegation of Chinese managers and designers taking courses in the Design for International Luxury Hotels Master at Milan’s Politecnico University, while on Wednesday, October 8, the Magis Showroom hosted the “”RADIOLIBERA AlDiLàDelVetro”” theatrical show by Silvio Basilio Santoro, dedicated to the birth of Free Radios, soon to celebrate their 40th birthday.

Magis is pleased to announce the names of two new dealers:
– Magic in Kazakhstan (Salon High Quality Ul. Amman, 4 Residential complex – Milanskiy Qvartal, Astana)
– Wonderpus in Turkey (Alacaatli Caddesi, Hilmi Barlas City Park Villalari, No:9 F-3 Blok, Çayyolu, Ankara), whose showroom opened on October 17.