“Our aim was to develop a high-quality chair with the bare minimum of material. This target was important to us for ecological reasons, but also from a commercial point of view.” – Konstantin Grcic

The chair weighs just 2.7 kilograms, making it at least one and a half kilos lighter than average plastic chairs. This fact is testament to the use of less material and causes less energy consumption during production. The key to this saving lies in the ingenious shell shape of the chair. Its bulbous geometry is not only structurally strong, it also makes the chair extraordinarily comfortable and visually appealing.

“We realized that there was an opportunity and a need to address certain issues surrounding the project.” – Konstantin Grcic

The responsibility of the design does not end with the product itself. We developed a logistics concept for Bell Chair to save additional resources. This entails a specially-designed reusable delivery pallet, which can stack up to 24 chairs. As a result, less packaging material is used, and the vertical stack reduces the footprint during transportation. At the same time the pallet doubles up as store display for retail partners and is made from the same recycled plastic as the chair.

The chair comes in three colours – Sunrise, High Noon and Midnight – and can now be ordered through the Magis retail network and the dedicated website: www.bell-chair.com

Chairs are one of the basic furniture pieces but they aren‘t easy – they don‘t have the architectural structure of a table, or the comfy indeterminacy of a sofa. They don‘t have the inflated dimensions of a bed, or the magical possibilities of light. Chairs are everywhere and they have to respond to an extraordinary variety of situations, needs and tastes. We sit on it in offices, kitchens, schools, in dining rooms or in the garden – we spend more time in contact with chairs than with any other object and no other object has to withstand the shape, movements and different postures of our bodies.

“The world was not designed for the rich,” Mari once said, because good design should be there for everyone. With this ambition, he revolutionized the design world and established a new understanding of the creation of products like MARIOLINA.

It is a basic chair, but a manifestation of Mari’s design vision at the same time – simple, practical, long-lasting and most importantly  affordable.

Mariolina recalls the fifties-style, but features a series of extra details. The legs in powder-coated steel tube are in fact slimmer and more precise in section. The polypropylene seat and back are not screwed or riveted to the frame, but instead attached using a series of moulded ribs that grip the metal frame on the rear of the seat and back. Mariolina is stackable up to 12 pieces.

New, soft, vibrant colours oozing with personality have come to join the Magis world!

Turquoise, yellow and pink for Puppy, the dog designed by Eero Aarnio featuring essential, rounded shapes, and which in these three new delicate shades reminds us of the delightfully soft, playful sensations associated with certain desserts.

Alternating warm and cool shades – yellow, pink, bordeaux, blue and green – instead characterise the new colours offered for the 360° container designed by Konstantin Grcic. These bold, distinct tones interpret the versatile, dynamic character of this practical storage unit on wheels fitted with rotating drawers, designed to optimise space in the office and at home.

How is an idea for a project conceived, developed and implemented?

Education encounters Magis’ experience at the ESAD University in Porto, Portugal, a renowned international design school where Alberto Perazza held a conference and workshop on 17 May.

The event, which is part of a cycle of meetings, was an opportunity to speak about design and creativity to students and future designers and how the designer and the company can achieve these through working together in a coordinated manner. This is then followed by a targeted manufacturing process, which produces unique objects such as Magis’ iconic products, some of which were displayed for the occasion in an exhibition set up in the ESAD university lobby.