Presented for the first time at Salone del Mobile di Milano in 2019, after an extensive development phase, today we are proud to introduce Lost, our first collection of lamps.

Empty spaces are the key to Lost. The lamp focuses on the perfection of a circle in an essential graphic divertissement.

BrogliatoTraverso replace the classic lampshade with a circle just 2 cm thick, which conceals an adjustable LED light source.

The result is an even, continuous illumination around the entire circumference, topped off with a simple stem.

Available in suspended, floor, ceiling/wall and table-top versions, Lost offers an archetype of Studio BrogliatoTraverso’s distinctive “no time, no space” design: a timeless, purist aesthetic that fits perfectly into any setting.

Almost invisible, yet full of character, Lost turns empty space into magic, creating a dreamlike, contemporary atmosphere.


We are very proud to announce that, after Trioli (2008), Steelwood Chair (2011), Spun (2014) and the Lifetime Achievement Award to Eugenio Perazza in 2020, this year Magis celebrates its fifth ADI Compasso d’Oro Award.

Won by the Plato chair (design Jasper Morrison), this prize is given every two years to Italian design products that have stood out for quality and value, and to notable personalities of the design world.

“Essential and rigorous, it distils the very nature of the chair. A contemporary, resistant, and long-lasting die-cast aluminium object in line with the concept of sustainability”.

The motivation for the award speaks clearly and embodies the essence of the chair. Plato is versatile and well suited for domestic, professional, and public spaces – indoors and outdoors.


In the frame of the 60th edition of Salone del Mobile, the Costume modular sofa system will be at the core of our stand, complemented by new products to highlight the versatility of the Magis collection for residential and contract environments.

Fiera Milano, Rho

Hall 20 Stand C11/D08


The installation in our showroom of Corso Garibaldi will be dedicated to the Magis Home, with a focus on the news. First among all, the Alpina chair, born from the long-lasting collaboration between Magis and BarberOsgerby Studio, and designed with sustainability in mind. The new Lost lamps – design BrogliatoTraverso – will also be on display.

This year, we will also have the pleasure to reserve a space of our showroom for the new coffee machine by La Marzocco.

Corso Garibaldi, 77, Milan

Tue – Sat / 10.00 am – 9.00 pm

Sun / 10.00 am – 6.00 pm

Press preview on Monday 2.00 – 8.00 pm