“Our aim was to develop a high-quality chair with the bare minimum of material. This target was important to us for ecological reasons, but also from a commercial point of view.” – Konstantin Grcic

The chair weighs just 2.7 kilograms, making it at least one and a half kilos lighter than average plastic chairs. This fact is testament to the use of less material and causes less energy consumption during production. The key to this saving lies in the ingenious shell shape of the chair. Its bulbous geometry is not only structurally strong, it also makes the chair extraordinarily comfortable and visually appealing.

“We realized that there was an opportunity and a need to address certain issues surrounding the project.” – Konstantin Grcic

The responsibility of the design does not end with the product itself. We developed a logistics concept for Bell Chair to save additional resources. This entails a specially-designed reusable delivery pallet, which can stack up to 24 chairs. As a result, less packaging material is used, and the vertical stack reduces the footprint during transportation. At the same time the pallet doubles up as store display for retail partners and is made from the same recycled plastic as the chair.

The chair comes in three colours – Sunrise, High Noon and Midnight – and can now be ordered through the Magis retail network and the dedicated website: www.bell-chair.com