After successfully launching the Tibu bar stool, we had an idea for a chair we wanted to propose to Magis.

We sat down with Eugenio and Enrico some time during the Salone in Milan and brought out our iPad. 30 seconds into the presentation Eugenio stopped the meeting.

It wasn’t because he thought it was a bad idea, but as he said, “If you want to present a new chair to Magis, the idea has to kill all the other Magis chairs. If you want to make a nice chair, then go somewhere else.” Enrico nodded his head in agreement.

To us this became a quote to remember, and a statement that represents Magis’ progressive approach, as well as their own expectations as to what a new product from Magis should offer the public.