A larger stand and a new position for Magis this year at the fair premises (Hall 20 Stand C/15-D/12).
For the first time, Konstantin Grcic has designed the stand. It’s like an arena where the stage and part of the loggias display the exciting new products designed by Grcic himself, by Ronan & Erwan Bouroullec, Jaime Hayón, Philippe Starck, Stefano Giovannoni, Ron Arad, Naoto Fukasawa and Marcel Wanders.
Grcic’s Venice chair in its new white version plays the leading role on the large raised terrace in front of the stage.
A visually striking grandstand welcomes visitors informally.
A special section is dedicated to the Me Too collection, which sees new entries in the form of a modular bookcase by Giulio Iacchetti, a desk by Philippe Starck, models of vehicles by Floris Hovers and new pups for Eero Aarnio’s Puppy.