The new species is the title of the Magis installation at the sixth Triennale Design Museum exhibition, to be inaugurated on 5 April.
The architect Matteo Vercelloni designed it in a metaphorical key, to look like a kaleidoscope image, portraying the company’s vitality and its continuous technological and creative development.
At the center of the exposition space stands a circular platform that moves accompanied by background music, like a merry-go-round.
The carousel features a totem made of stacked Spun elements (design Thomas Heatherwick) surrounded by some chairs and by other pieces of the Me Too collection. These are the new Magis species, meaning new types of product that Magis breeds by cross-pollinating functionality with playfulness. On the three walls of the exposition space are a series of Déjà-Vu mirrors, which creates an infinite play of reflections. On the ceiling an illustration of symmetrical elements inside a kaleidoscope: these fragments are images of Magis’s most famous pieces.
Triennale, Viale Alemagna 6, Milan