Three different moments for Magis happening in Morocco, which took place on October, 10th and 11th 2008:
The first one was the conference “The World of Magis” held by Eugenio Perazza, Magis founder, and Stefano Giovannoni at ArtCom (the most important design and architecture school in Casablanca): an excursus on Magis history, focusing particularly on the case history of the Family First, designed by Stefano Giovannoni himself.
After the conference, the awarding ceremony of the “Me Too, Moi Aussi” competition at the Beaux Arts of Casablanca. This competition, promoted by Magis and addressed to young professionals and students from the last year of the architecture and industrial design faculties, aimed to the development of a project for the Me Too Collection by Magis.
The following day in Tangier at Casa d’Italia (the Italian Embassy in Morocco) the opening of the exhibition also entitled “The World of Magis” (which lasted till November, 10th ) displaying the most significant products of Magis and Me Too collections.