Magis on IDEAT

In the December 2010 – January 2011 issue of the French magazine IDEAT the article “La Magis du design” has come out. It is a reportage on Magis based on four interviews to Eugenio Perazza, Alberto Perazza, Ronan Bouroullec and Konstantin Grcic respectively. From each of them the peculiarities of Magis stand out: its pursuing that magis quam, which is the basis of its name and its design, its research of quality as primary aim of its projects, its being always stimulated – to cite Ronan Bouroullec’s words- “by a sort of positive foolishness, making it special” or- as Konstantin Grcic affirmed -“by the courage to go through unexplored and dangerous ways”.