First of all, there’s less plastic.
There’s a lot of it around already. For a few years now, a huge number of companies has begun making plastic chairs - and their number is growing constantly - but overall the quality of the products (although extremely rare exceptions do exist) is mediocre, when it’s not outright lousy.

You can even see chairs around now that look like horrible Frankensteinian creatures, created from surgical operations that sew together a backrest stolen from here and a seat stolen from there.

Magis does not repudiate plastic on any account, because plastic has been with us since the beginning, but wants to only push it in a direction where the resulting product has something new to say - illustrating either a linguistic revolution, or an interesting technological advance.

Just another plastic chair no longer captures our interest!
All this is to reaffirm our differences and improve the degree of distinction that our products have.
From the Bouroullec brothers, who have been Magis’s tight collaborators for six years now, comes the follow-up to the Steelwood Chair, which we presented last year as a prototype and which is currently in production. This year: a table system and a shelving system.

So Steelwood has become a handsome family. To me, it’s the best work that this French duo ever developed in their entire career, and it makes me want to say that it goes beyond good design, for breaking unwritten office-furniture rules and for introducing offices to a warm, domestic, really friendly style.

Ideal for architectural firms, design companies, advertising agencies, etcetera.
Tables and shelving will be on the market soon. Their arrival is slated for June 2008.