Bowwow Campaign, South Africa

Events

December 2008.
From joint collaboration between ID Solutions (Magis partner for South Africa) and Design Indaba the Bowwow Campaign was born: A group of 50 South African selected architects and interior designers had two months of time to ‘re-invent’ 50 Puppy of the Me Too Collection by Magis turning them into a South African design icon (link).
These Puppies were then exhibited at Design Indaba Expo of Cape Town from February, 27th to March, 1st 2009 and an online auction is now taking place: 50% of the proceeds will be handed over as scholarships to design students through Design Indaba Trust and 50% will be used for a public sculpture in the Greenpoint Stadium Precinct.