The title of the exhibition in the Magis showroom – Corso Garibaldi 77, until 22 April – was inspired by Orwell’s famous novel. Curated by Konstantin Grcic, the exhibition is devoted to the designs he has developed with Magis in a creative partnership spanning fifteen years. From Chair_One, now a veritable icon, to Ettore, the cast-iron mule made for Magis’s 40th anniversary as a symbol of the company’s tireless spirit, and other products interpreted as personalities with their own life.
An invitation-only cocktail party will be held on Tuesday 4 April at 8 pm with the designer and the entire Magis world. The partner for the evening is Puiatti, the renowned estate in the Collio zone of Friuli and for over fifty years at the forefront of the winemaking world.
Furthermore, on the occasion of the Milan Design Week, Magis will sponsor Brera Design District, now in its 8th year, which promotes designing and design culture at Fuorisalone.